Content Repurposing on LinkedIn: 8 Tips
Discover how to maximize your LinkedIn presence through strategic content repurposing. This article presents expert-backed strategies for transforming your existing content into engaging posts tailored for LinkedIn’s professional audience. Learn practical tips to simplify, adapt, and reframe your message for maximum impact on this unique platform.
- Transform Core Insights for LinkedIn’s Professional Audience
- Reframe Long-Form Content Into Engaging Posts
- Tailor Message to Platform’s Unique Characteristics
- Edit with Purpose for Maximum Impact
- Simplify and Adapt Content for LinkedIn Users
- Extract Data Points to Spark Professional Conversations
- Use Relatable Analogies to Highlight Business Insights
- Shift Perspective from Consumer to Professional Strategy
Transform Core Insights for LinkedIn’s Professional Audience
I repurpose content by identifying the core educational value and presenting it through LinkedIn’s professional lens with industry-specific applications. A TikTok video about common website mistakes became a comprehensive LinkedIn article analyzing how these technical issues impact business growth, complete with ROI calculations and strategic recommendations.
The transformation process involves:
– Extracting the foundational insight from original content
– Adding business context and strategic implications
– Including industry-specific examples and applications
– Providing actionable next steps for professional implementation
The LinkedIn version of our TikTok content consistently generates qualified business leads because it addresses the same problems from a strategic business perspective rather than just providing quick tips. One repurposed piece about social media mistakes generated 23 consultation requests from business owners who recognized these issues in their own marketing. The success comes from understanding that LinkedIn audiences want to understand not just what to do, but why it matters for their business objectives and how to implement changes strategically.
Aaron Whittaker
VP of Demand Generation & Marketing, Thrive Internet Marketing Agency
Reframe Long-Form Content Into Engaging Posts
My approach is to identify the core narrative from long-form content and reframe it into a short, opinion-driven post that sparks engagement. For example, we published a blog on UX trends for fintech apps on our website. I took one bold claim from that blog, turned it into a first-person insight, and paired it with a real client result. The LinkedIn post asked readers if they had seen similar results and got 40+ comments from product leaders. Repurposing content like this allows us to reach decision-makers directly, without creating entirely new content each time.
Shantanu Pandey
Founder & CEO, Tenet
Tailor Message to Platform’s Unique Characteristics
My approach to content repurposing on LinkedIn focuses on adapting the message to fit the platform’s tone, audience, and format rather than simply reposting. LinkedIn users engage with content that feels professional, personal, and insight-driven. So when I repurpose content from another platform—like a blog post or podcast—I reshape it into a concise, value-first format that encourages discussion or reflection.
One example: I took a long-form blog post originally written for our website about improving onboarding experiences and repurposed it into a short LinkedIn post. Instead of sharing the entire article, I pulled out one key insight—a practical checklist of what new hires need in their first week—and presented it as a standalone list with a brief personal note on why it matters. The post closed with a question inviting others to share their onboarding tips.
This version sparked more engagement than the original blog because it met people where they were, respected their time, and encouraged interaction. The core message stayed the same, but the delivery was tailored for the platform. The key is to lead with value, not links, and to speak in a tone that feels authentic within the LinkedIn community.
Joe Benson
Cofounder, Eversite
Edit with Purpose for Maximum Impact
I treat content repurposing like a product launch. You don’t ship the same version everywhere. You tailor content based on who’s watching and what they expect. LinkedIn rewards precision, so I strip content down to its most useful parts. A podcast episode becomes a post with two lines of context and one bold statement. A campaign deck becomes a one-image story with a quick insight about performance or learning.
We once ran a digital campaign across paid and organic channels focused on e-waste awareness. The original material lived in a longer YouTube video and blog. For LinkedIn, I pulled a single statistic and paired it with a photo of a collection kiosk in action. I wrote one sentence about the impact and added a prompt about local participation. That post didn’t just get attention; it drove comments from city officials and educators who wanted to share the program locally.
If the content doesn’t move someone to think or respond, it’s just noise. The platform sets the rules. You win by respecting that and making the message work in that space. Repurposing is less about recycling and more about editing with purpose.
Alec Loeb
VP of Growth Marketing, EcoATM
Simplify and Adapt Content for LinkedIn Users
We keep it simple: take one piece of content and rework it to fit how people use LinkedIn.
For example, we filmed a short customer FAQ video about why an AC unit might freeze up. On LinkedIn, we:
1. Posted a short clip with captions and a headline like “Why Your AC Is Freezing (and How to Prevent It).”
2. Wrote a quick post summarizing the tip in plain language, aimed at property managers.
3. Took a quote from the video and turned it into a graphic with a short story about a real job.
The same message, just tailored to how people scroll and engage on LinkedIn.
Daniela Perez
Manager, Breezy Blast
Extract Data Points to Spark Professional Conversations
As a product-first founder who has built and scaled a marketing agency, my approach to LinkedIn content repurposing is methodical and ROI-focused. I analyze which content has performed well elsewhere, then reshape it specifically for LinkedIn’s professional audience dynamics.
My most successful example involved transforming our comprehensive SEO guide for dental practices into a series of LinkedIn polls and text-only posts. The original blog post had strong traffic but limited engagement. On LinkedIn, I extracted just the statistical insights about patient search behavior and posed them as questions to dental practice owners.
The results were immediate – the first poll reached 3.4x our normal engagement, with over 40 dental professionals commenting with their experiences. What made this effective wasn’t just reposting content, but extracting data points and restructuring them as conversation starters among a specific professional niche.
My key learning was that LinkedIn repurposing works best when you strip away the comprehensive explanations from your original content and instead focus on the single most surprising or counter-intuitive finding. For small businesses especially, this approach generates significantly more qualified leads than simply resharing links to your original content.
Daniel Harman
Founder & Principal, Growth Friday
Use Relatable Analogies to Highlight Business Insights
As someone who has managed digital marketing for healthcare businesses for over 15 years, my LinkedIn repurposing strategy focuses on transforming technical content into conversation-worthy insights. The healthcare industry loves data but struggles with engagement.
My best example came from our camping gear blog post about Memorial Day essentials. Instead of simply resharing the article, I extracted the core insight about preparation versus investment and reframed it for healthcare business owners: “Most practices prepare for slow seasons the same way people prepare for mountain camping – they pack light and hope for good weather.”
I turned this into a LinkedIn text-only post asking healthcare owners what their “essential gear” was for surviving economic downturns. The engagement was four times higher than our typical content because it used a relatable analogy that sparked personal stories rather than just sharing tips.
The key is extracting emotional truths from your content rather than just facts. Healthcare professionals connected with the camping metaphor because it highlighted their own business vulnerabilities in a non-threatening way.
Grace Ascione
Digital Marketing Specialist, Socorro Marketing
Shift Perspective from Consumer to Professional Strategy
My LinkedIn repurposing strategy centers on transforming high-performing Instagram Reels into professional insights backed by data. I take mortgage education videos that gained over 5,000 views on Instagram and adapt them for LinkedIn’s professional audience.
One example: I had an Instagram Reel explaining “3 mortgage myths” that performed well with first-time homebuyers. For LinkedIn, I repurposed this into a carousel post with the same three myths but added industry statistics and compliance considerations that mortgage professionals face when educating clients about these misconceptions.
The LinkedIn version targeted loan officers and real estate agents instead of consumers. I included actual data from our client campaigns showing how addressing these myths upfront reduced loan application abandonment by 18%. The post generated 40% more engagement than our typical LinkedIn content because it combined familiar concepts with professional-grade insights.
The key is shifting the audience perspective while maintaining the core value. Instagram focuses on consumer education, while LinkedIn transforms that same knowledge into professional strategy with measurable outcomes.
Sarah DeLary
Owner, Real Marketing Solutions