What is the best way to boost your brand’s image?
From concentrating on customer service to using omnichannel strategies, here are the 12 answers to the question, “What is the best way to boost your brand’s image?”
- Concentrate On Customer Service
- Post Routine, Relevant Content to Boost Brand Awareness
- Get Featured in the Media
- Participate in Community Events
- Start by Improving Your Company Culture
- Go Against the Grain
- Focus On the People Who Use Your Brand
- Treat Buyers as Partners–not Dollar-spitting Machines
- Consistency is Key for Boosting Brand Image
- Use Incentives to Encourage Word of Mouth Customer Referrals
- Use Customer Reviews To Help Create the Brand Image
- Try Omnichannel Strategies
Concentrate On Customer Service
Personally, I believe this is the best way to improve your brand’s image in the eyes of the general public. Having a consistent experience with your organization is appreciated by your clientele. That’s why it’s so important to maintain brand cohesion and tone across all of your marketing channels.
Trust is built upon expectation, and expectation is the foundation upon which achievement is built. Once they have a sense of what to anticipate from you, people are more likely to trust you and will be more inclined to speak well about you to their circle of acquaintances. As a result, your brand loyalty will increase along with your client base.
Gerrid Smith, Chief Marketing Officer, Joy Organics
Post Routine, Relevant Content to Boost Brand Awareness
A simple rule to follow to boost your brand’s image online is to post regular content. Not only does posting routinely portray an image of legitimacy to consumers, but it also increases user engagement and the likelihood to shop with a brand.Consistent posts are consistent reminders to your followers that your business is alive and well and working hard to release new products to serve them. Whether through social media, website blog posts, or email marketing, having a consistent but measured rhythm is essential to driving conversions.While there is something to say about quality over quantity, familiarity matters. Brands that regularly remind their customers about their campaigns and products have better brand awareness and, ultimately, sales.
Zach Goldstein, CEO & Founder, Public Rec
Get Featured in the Media
Being published somewhere other than your own website, blog, or social media channels is a great way to build industry authority. It adds credibility to your business and your personal brand and lets people see another side of you they normally wouldn’t see when doing business with you. Being featured in third-party media gives you a chance to showcase your expertise in a non-salesy way, allowing others to see the human side of your company and what makes it so special.As an added bonus, you can earn backlinks this way to build your website’s domain authority, which may help improve your SEO.
Alli Hill, Founder and Director, Fleurish Freelance
Participate in Community Events
While your products and services speak directly to your buying audience, your advertising and marketing campaigns give your brand considerable mileage among the non-buyers. But the one activity that resonates with both categories of audience, and even beyond, is your brand presence in community events and programs.
In participating in these community-centric events, your brand shows that you’re here to do a lot more than just earn profits, and this humane approach always makes a great impression. More importantly, these interactions stay in the public memory for a long time too.
Kris Harris, Owner, Nootka Saunas
Start by Improving Your Company Culture
A great brand image starts from within, and if your company’s corporate culture is lacking, that unenthusiastic sentiment will radiate into the public perception of your brand.
Ways to accomplish this include but are not limited to fostering internal relationships, being transparent in decision-making and operations, encouraging innovation, and providing excellent customer service. This will empower your company to develop a unique brand identity that resonates with your target audience
Asker Ahmed, Director & Founder, iProcess
Go Against the Grain
Brands over the last decade have become much more focused on showing that they “care” rather than showcasing their products or the benefits of them.
Big companies have been going for emotional and political marketing to the extent that every commercial or social media post has become…. well… BORING! Most commercials or posts seem to blend together and everything is so serious.
Want to boost your brand’s image? Go against the grain! Get your brand out there in unique ways and memorable ways! HAVE FUN! People like fun brands! Change up your strategy if everyone is doing emotional posts or showing that they “care”. Do something different! Here’s an incredible example I found today of a brand that is KILLING it! Go to Instagram and look up the Milwaukee Public Library, the people running it deserve a raise. Watching their videos made me want to go to the library! It’s hilarious marketing coupled with the benefits of the library. This is BOOSTING a brand’s image.
Seth Newman, Director, SportingSmiles
Focus On the People Who Use Your Brand
In my experience, the best way to boost your brand’s image is to focus on the people who use it. Your customers are what make your business, and they’re the ones who will determine whether or not your company succeeds. If you want to make sure that you’re putting out a product that speaks to them (and will get their loyalty), you need to put yourself in their shoes.What does that mean? Well, think about what makes you happy as a customer—what would make you want to keep coming back? What would convince you that this was the product for YOU and no one else? A lot of companies forget this, but it’s crucial.So don’t just do whatever makes sense from an internal perspective; ask yourself how someone who isn’t already working at your company would feel if they were buying from it. That’s where the magic happens!
Rengie Wisper, Marketing Manager, Check CPS
Treat Buyers as Partners–not Dollar-spitting Machines
The most sustainable way to boost your brand image is by treating buyers as critical stakeholders (preferably as partners), not just dollar bags for the taking.You want to invest in creating happy customers who ultimately metamorphose into brand evangelists because people buy from people (they know) first–before the brand spraying ads on their newsfeed.Given that today’s internet users are suffocated with ads (with the average human seeing up to 10,000 ads per day), customers are growing increasingly immune to paid PR campaigns.Where tens of thousands of dollars in paid PR campaigns would even struggle to create a flake of impression on your target audience, a recommendation from a friend or acquaintance they trust (which here is your happy customer) can get them running to buy from you with their last dollars.
Lotus Felix, CEO, Lotusbrains Studio
Consistency is Key for Boosting Brand Image
As the manager of my brand, I’ve found consistency to be the best way to boost my brand’s image.As an avid hiker, it’s important that all of the content about my brand reflects my love for the outdoors and my concern for the environment. I work on showing how my love of hiking influences all areas of my daily life, both business and personal. My messaging around my brand is cohesive and creates clear brand recognition.By continuing to promote hiking not just as an activity but as a lifestyle, I’ve been able to boost my brand’s image and help people associate Great Minds Think Hike with the importance of time in nature, caring for our environment, and moving your body.
Adrian Todd, Founder, Great Minds Think Hike
Use Incentives to Encourage Word of Mouth Customer Referrals
Rebranding and creating a robust and recognizable image for your brand are essential to success in the modern era. While it can be expensive and time-consuming, word of mouth is one surefire way to boost your brand’s image. That’s right, good old-fashioned personal publicity! Utilize the power of your current customers and let them become evangelists for your product or service. Provide incentives and rewards to encourage customers to spread the word about the great things they’ve experienced with you. Positive customer experiences will be priceless to boost your brand’s image; after all, 63% of consumers are likely to make a purchase based on social media referrals! Don’t miss out on this opportunity to increase brand awareness through a few creative tactics!
Mina Elias, Founder and CEO, Trivium
Use Customer Reviews To Help Create the Brand Image
Having a large number of positive reviews is a great method to develop a favorable brand image that goes beyond your brand’s personality. Never hesitate to request short reviews on well-known websites from pleased clients.It’s possible that a large portion of your client finds you through web searches, social media, or personal recommendations. Your online brand image should appeal to your target audience, therefore everything you put into the world should reflect the character and principles of your company.
Seth Larson, Owner/CEO, 1st Key Homebuyers
Try Omnichannel Strategies
Being omnichannel is the best way to boost your brand’s image. As consumers increasingly rely on technology, having a presence across multiple channels is essential for staying competitive in the market.
Utilize digital marketing to reach new customers and maintain relationships with current ones. Establish a website as well as social media accounts such as Facebook, Instagram, Twitter, LinkedIn and YouTube. Leverage these platforms to promote your products and stay connected with customers.
Omnichannel marketing also gives you the ability to track customer data and use it to create targeted campaigns, thus increasing the effectiveness and reach of marketing efforts.
Skye Westcott, President, Coco Republic
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