How do I find the best SEO agency?


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What are the best keywords to use when searching for a trustworthy SEO agency?

From searching an agency’s testimonials to localizing keywords, here are answers on the best keywords to use to find a trustworthy SEO agency:

  • Data-driven
  • Trending
  • Proof
  • Award Winning Seo Agency
  • Seo Agency Reviews
  • Search for the Agency’s ‘testimonials’
  • Transparency”
  • Combine “location” and “your Goal” in the Search Query
  • “white Hat”
  • The Proof is in the Keywords
  • Search for Your Niche


I usually search for an SEO agency by using the keyword ‘data-driven’. Well, because, when it comes to SEO agencies, numbers do matter. SEO is quantifiable work; there are so many measurable metrics involved. I want someone who can give me results in numbers, and not just fake promises. A lot of good SEO agencies actually rank for this keyword.

Gerrid Smith, Chief Marketing Officer, Joy Organics


One of the best keywords for Seo agencies is ‘Trending’. By using this keyword, all the top-rated agencies appear on your screens. This shows all mostly used and popular SEO Agencies whose background is so ethical. The use of this keyword provides me with the information about all agencies which are top of the list. I use this keyword because it shows me the agencies according to my preferences.

Edward Mellett, Co-Founder, Wikijob


Proof is one of the best keywords to use when searching SEO agencies. The proof is in the pudding, as the old saying goes. Any reputable firm will be able to produce proof of their success within a few clicks on their website. If they have no proof of their success, the may not be as trustworthy as they claim.

Gigi Ji, Head of Brand and Business Development, KOKOLU

Award Winning Seo Agency

Searching for SEO Agencies that have won awards either in your country or a global basis means they have been recognized as leaders in their field. With SEO awards much is about ticking standards but also, from my understanding culture plays a big part. Working with an agency that reflects our own positive corporate culture and applies cutting-edge SEO techniques is non-negotiable. Searching for award winning agencies helps us to weed out those with less experience and who perhaps will not fit with my people first attitude.

Albert Varkki, Co-Founder, Von Baer

Seo Agency Reviews

Some good keywords to use when searching for a trustworthy SEO agency are “SEO agency reviews” and “SEO company ratings.”It’s important to do your research and read online reviews before hiring an SEO agency, as there are many unscrupulous companies that claim to offer SEO services but only end up harming your website’s ranking. A quick Google search for “SEO agency reviews” will give you plenty of honest feedback from past clients.

Kate Wojewoda-Celinska, Content Manager, Spacelift

Search for the Agency’s ‘testimonials’

Always seek out past testimonials and case studies. This will give you an idea of how the agency operates, what metrics they use to determine success, what kind of clients they work with, and what you can expect from working with them. Sure, they’re only going to publish positive testimonials but it will provide insights that are hard to find otherwise. If an agency doesn’t share any testimonials or case studies, then that might be a red flag.

Emily Amor, SEO Manager, Digital Darts


When looking for an SEO agency, it’s important to find one that is transparent in their methods and results. A good agency will be open about the techniques they use to improve your website’s ranking and will also provide detailed reports of their progress. It’s important to avoid agencies that make promises they can’t keep or are secretive about their methods.

Tzvi Heber, Founder, CEO & HR Head, Ascendant Detox

Combine “location” and “your Goal” in the Search Query

If you want to find out trustworthy a SEO Agency, make sure you be very specific when searching in the search box. Usually, an agency that’s marketing itself as an expert in a niche category will be able to deliver better results compared to any general SEO-Agency. Plus if they have a physical location and serve a certain area or region it’s a great way to determine their authenticity.For example: If you are a business that is a learning platform or sells courses and training in specific cities or locations such as “Paisley” and wants to optimize your PPC campaigns; You should search for keywords such as “PPC SEO agency in Paisley” or if you want to optimize on-page content you can search for “SEO Agency in Paisley for Onpage optimization ” etc. This ensures you are getting local agencies that are the most trustworthy.

Derek Bruce, Operations Director, SkillsTG

“White Hat”

If I were searching for an SEO company, I would add “white hat” to my search. It’s a term meaning ethically or by the books. And as somebody who knows the SEO industry, it amazes me how many companies blatantly violate Google’s policy to cheat the system to yield results quickly (or at least try to). My educated guess is 99% of SEO companies do NOT do white hat SEO. While cheating the system can work and be super tempting, I recommend building your SEO through white hat methods. I am on a (rare) mission to build a dominant website solely through white hat tactics – and it’s going great!

John Siciliano, Website Creator and Marketer, Create Today

The Proof is in the Keywords

An SEO agency must be efficient and reliable. It must cater to your business needs and help you build your brand awareness. Because of this, one of the best keywords to use in your search for a trustworthy SEO agency is “efficient.”The term efficient has an expansive arch over many topics, meaning it can be applied to almost any situation. For example, a business needs to learn how to operate efficiently, or an individual needs to learn how to efficiently manage their personal time. The same goes for an SEO agency, they need to help you efficiently build your brand awareness. An SEO agency that prides itself on efficiency, and/or has customer reviews sharing that the agency is efficient in its processes shows you that this agency prioritizes attaining results in the most efficient possible manner, which is what you want an SEO agency to do for your business.

Ana Codallo, CTO, Key Opinion Leaders

Search for Your Niche

Search for a keyword specific to your niche/industry. For example, if you’re a chocolatier, you would search “SEO agency for chocolate” or “chocolatiers”. Find a result that’s a case study and not a targeted sales page – this shows previous results and they know what they’re doing. In our example, Charle grabbed my attention with “Selling 246% More Chocolate” as their meta title.

Joshua Allerton, SEO Specialist, Lightbox Digital

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