We have exciting news to share: Featured.com has acquired Help a Reporter Out (HARO) and Connectively.
If you’ve worked in PR, journalism, or thought leadership at any point over the last 15 years, you’ve likely heard of HARO. Founded in 2008, it quickly became the most trusted way for journalists to find expert sources and for professionals to earn media coverage by sharing what they know.
Now, it’s coming back—under the leadership of Featured.
Why now?
We believe that this is the perfect time to bring HARO back. AI is flooding the internet with generic content, and journalists need credible, human sources more than ever.
Our goal is to preserve what made HARO great, while modernizing it for today’s media landscape.
A full circle return to HARO’s original roots
The new HARO will return to the original format that made it successful: a free, daily email of media opportunities for experts. Reporters will submit a query, and receive responses from qualified sources in return. The end result is helping journalists discover sources faster and more efficiently.
Here’s a few key points that made HARO special, and will return in this revival:
- Free for journalists and sources
- Supported by newsletter ads
- Delivered as daily email digests (with Morning, Afternoon, and Evening editions)
- Sign up and submit queries at www.helpareporter.com
- First email will be sent April 22nd
What This Means for You
Whether you’re a journalist or a subject-matter expert, the HARO you know (and maybe missed) is coming back—with a fresh energy and a renewed purpose. Featured will continue to operate independently, with HARO as a complementary product rooted in the same belief that guides everything we do:
Everyone’s an expert at something.
We’re excited to unlock even more expert knowledge, build stronger connections between media and sources, and keep human insights at the center of every story.