John Turner is the founder of SeedProd, a popular coming-soon page solution used by over 800,000 websites.
Producing personalized content is one of the most effective ways to generate traction online and engage your target audience.
It helps you boost brand awareness and generate quality leads, allowing you to generate more revenue.
When it comes to content creation, many stick to the method that works for them. There’s nothing wrong with that. However, it’s best to experiment and leverage other content types.
There is a variety of content formats. The right mix will help you achieve optimal results with your content strategy. Furthermore, it’s best to create content around emerging topics as they increase your chances of getting more eyeballs.
Embracing diversity in content creation helps you maintain an active presence on multiple online platforms with ease.
Another benefit is you can easily engage different audience segments with divergent preferences when it comes to consuming content.
Below, you’ll find six useful tips for diversifying your content strategy and getting better results from your efforts.
So, without further ado, let’s start.
Segment Your Audience
When you strive to diversify your content strategy, you should explore the needs and preferences of your target audience and create different profiles.
People may prefer consuming content in different formats. Some may like visually illustrated information, whereas others may choose to go with text-based content.
People may also have different questions that are best answered with specific types of content. So, one size doesn’t fit all.
Being familiar with the needs and interests of your target audience enables you to tailor your content to their liking.
It helps you effortlessly engage your target audience and make them keep coming to you for their daily dose of content.
Know What’s Working
Diversifying your content strategy doesn’t mean ditching content formats or pillar keywords that have been giving you good results.
If a certain content type or category of topics has helped you generate traction in the past, engage your target audience, and consistently grow your conversions, abandoning it may be a huge mistake.
The goal here is to identify new opportunities, not letting go of the tried and tested methods. So, be familiar with what has helped you come this far and refine your content strategy accordingly.
By doing this, you will be able to experiment with new topics and content types while being on the safe side. You don’t necessarily have to sacrifice the old ways when testing out the new ones.
Conduct Content Gap Analysis
Another great way to diversify your content strategy is to study your competitors and conduct a content gap analysis.
A content gap analysis requires you to assess the content strategy of your competitors. Next, you compare their approach with yours and identify the room for improvement.
The goal here is to take inspiration from the tactics of your competitors and explore what’s working for them.
No matter how well-thought-out your content strategy is, there’s a chance that you may miss out on a few content opportunities.
A content gap analysis helps you discover new topics and content formats, enabling you to make modifications to your strategy and get better results.
Keep an Eye on the Latest Trends
Exploring the latest trends helps you discover the trending topics and content formats currently preferred by the intended audience.
These trends can help you make necessary improvements to your content strategy and amplify your traffic.
For example, a few years back, podcasts weren’t that popular. Nowadays, it’s one of the most preferred content formats.
The trends representing your respective industry also help you stumble upon topics that pique the interest of your target audience.
As people have already been trying to explore certain information, facilitating their access to it may help you increase your online presence and acknowledge high engagement.
Study Platform Dynamics
Just creating quality content isn’t enough to generate traction online. You have to promote it through the right channels.
The best way to do it is by sharing the content you create on relevant social media platforms and communities that align with your niche.
However, to get optimal results by sharing content through third-party platforms, you must be familiar with their dynamics.
Each platform prefers a particular content format over the others, and that has a significant impact on your reach.
For example, YouTube and TikTok are best suited for sharing visual content, but the former favors long-form content, and the latter is renowned for bite-sized content.
So, being familiar with the platform dynamics helps you diversify your content strategy and drive optimal results.
Content Repurposing
Content repurposing makes it easier for you to diversify your content strategy and share relevant information in different formats.
Here, you don’t have to create content from scratch. You can make use of available information and repurpose it differently.
For example, you can transform one of your top-performing blogs into a video or create an article from a podcast. You can take your statistics or facts compilation post and create an infographic from it. The possibilities are literally endless.
A common challenge many face when thinking about content diversity is scarcity of time and available resources, especially when getting started.
Content repurposing is a solution to your problem as you leverage your resources to the fullest and drive more value from them.
You can fulfill the expectations of your target audience without having to overwhelm yourself or hire an army of content creators.
Over to You
If you’ve been trying to get the best results from your content strategy by making necessary adjustments, the recommendations in this article may help.
Diversity in your content helps you cater to the different needs of your target audience, enabling you to cast a wider net. It will also help you engage different audience segments and consistently grow your business.