What Are Some Examples of Relationship Marketing?
From creating positive word-of-mouth to achieving success for both parties, here are six answers to the question, “How have you used relationship marketing for your business?”
- Offer Rewards and Discounts To Returning Customers
- Encourage Brand Loyalty
- Give Exclusive Perks to Your Special Clients
- Personalize Communication
- Build and Grow Business, Together
- Provide a Free Consultation Call to Build Trust
Offer Rewards and Discounts To Returning Customers
One example of relationship marketing I have used for my business is offering rewards and discounts to returning customers. Relationship marketing in this way has become an increasingly important part of business in today’s competitive market.
It involves building long-term relationships with customers by providing them with a personalized and tailored experience. It can be an extremely effective way to drive customer loyalty and create positive word-of-mouth for your brand.
Aviad Faruz
CEO, FARUZO
Encourage Brand Loyalty
An advantage of a good relationship marketing approach is brand loyalty. Relationship marketing encourages customers to establish long-term relationships with a company and its products.
This relationship forms a brand-loyal consumer when it results in persistent preferential treatment for a firm’s goods.
David Reid
Sales Director, VEM Tooling
Give Exclusive Perks to Your Special Clients
Relationship marketing helped me scale a business partnership with a key client in the web hosting space. We have been working together for several years and our mutual trust comes from regularly checking our results and finding ways we can help them achieve their future goals.
We also offered them an exclusive deal on our SEO audits, which they used as an added value given for free to their customers.
Our client is thrilled with how we are helping their buyers improve their websites and the additional revenue they are generating this way thanks to the increased customer retention.
As a result, they referred several clients to us, which led to significant revenue growth for our agency as well. They are sticking with us, which makes for a stable source of income.
Roberto Popolizio
SEO Manager, Website Planet
Personalize Communication
One of the key ways that I have leveraged relationship marketing is by focusing on building solid relationships with my customers through personalized communication and follow-up.
For instance, after a customer makes a purchase or engages with my business in some other way, I send them a personalized thank-you message, either via email or a handwritten note. This helps to show my appreciation for their business and lets them know I value them as a customer.
One specific example occurred when one of my customers had not purchased from my business in several months. Instead of letting the relationship fade away, I reached out to them to see how they were doing and offered them a special discount on their next purchase.
The customer had been dealing with some personal challenges that had kept them from engaging with my business as much as they had in the past. However, they appreciated my outreach and took advantage of the offer to make a purchase.
Jason Moss
President and Co-founder, Moss Technologies
Build and Grow Business, Together
As a small business owner, I have used relationship marketing to build strong connections with my customers and cultivate loyalty. One example of this is when I reached out to a longtime customer to offer a special promotion on a new product line we were launching.
I knew this customer had been a loyal supporter of our business for years, and I wanted to show our appreciation by giving her early access to our new products at a discounted rate. I sent her a personalized email explaining the promotion and thanking her for her continued support.
Not only did the customer take advantage of the promotion and purchase several items from our new product line, but she also shared the email with her friends and family, generating additional sales and referrals for our business.
By using relationship marketing to focus on building lasting connections with our customers, we could show our appreciation for their support and generate new business.
Nick Cotter
Founder, newfoundr
Provide a Free Consultation Call to Build Trust
We offer free consultation services as part of our relationship marketing strategy to help businesses improve their online visibility and sales.
During the consultation, one of our digital marketers meets with the client to understand their goals, marketing challenges, and potential solutions. This free service provides a low-risk opportunity for potential clients to get to know our agency and the value it can offer.
It also shows our expertise and builds trust with potential clients, even if they don’t choose to work with the agency. The free consultation service is an excellent way to create long-term relationships with clients and achieve success for both parties.
Even if a potential client decides not to work with us, they will probably remember the positive experience they had during the consultation and may refer us to other businesses looking for digital marketing services.
Harsh Verma
SEO Head, Codedesign
Submit Your Answer
Would you like to submit an alternate answer to the question, “How have you used relationship marketing for your business? Please share one example / story in your answer.”