What Are Some Book Advertising Ideas?
From mimicking TikTok’s popular style to joining popular book communities, here are seven answers to the question, “What are the most effective ideas to advertise a new book in 2023?”
- Use Engaging Storytelling
- Approach With a Multi-channel Strategy
- Go Where Your Audience is
- Try TikTok Ads
- Cross-pollinate With Influencers
- Make Use of QR Codes
- Join “Bookstagram” and “BookTok”
Use Engaging Storytelling
I came across a fascinating promotional strategy for books that caught my attention. It follows the same storytelling technique that we often see on TikTok.
By sharing the plot of the book with your audience in a captivating and intriguing way, you can create a book trailer-like experience. This approach is especially relevant today when many of us are spending more time than ever before in front of screens. Therefore, incorporating this format into your book promotion plan can be highly beneficial and is definitely worth considering.
Natalia Brzezinska
Marketing and Outreach Manager, PhotoAiD
Approach With a Multi-channel Strategy
There are many ways to advertise a new book in 2023, depending on the author’s target audience, genre, and marketing budget. Some options may include social media advertising, email marketing, book reviews and giveaways, book signings and speaking events, author interviews and podcasts, and book clubs or reading groups.
In particular, targeted advertising on platforms like Facebook and Instagram can be an effective way to reach specific demographics and interest groups. Additionally, building an author platform and engaging with readers through social media and other channels can help build a loyal following and increase visibility for the book.
Brenton Thomas
CEO, Twibi
Go Where Your Audience is
Successful book advertising is not a one-day affair. It takes planning and proper scheduling. You need to be visible to your target audience.
One way to advertise is to utilize social media platforms where your audience is located. Create a buzz and a timeline from book teasers, podcast guesting, and build anticipation for its release. Maximize platform groups, collaborate with other authors or individuals.
You may opt to do digital ads to reach potential readers based on interests, demographics, and reading habits, but it may need more than a one-time ad.
Tristan Harris
Demand Generation Senior Marketing Manager, Thrive Agency
Try TikTok Ads
In 2023, TikTok Ads may be one of the most effective strategies to advertise a new book. They are short, 15-second videos that allow you to showcase your content in an engaging and visually appealing way. They also have targeting capabilities to reach the right people with your message.
By creating a TikTok Ad that showcases the new book, you can easily target people interested in books and help spread the word about your new release. TikTok Ads also have the potential to go viral, which could help boost sales and increase awareness of the new book.
Kate Wojewoda-Celinska
Marketing Manager, Spacelift
Cross-pollinate With Influencers
I’ve written hundreds of academic whitepapers and many books, and one consistently effective way to advertise a new book in 2023 is to leverage the power of social media influencers. I’m not a fan of social media, but utilizing established tribe silos with an interest in a particular genre is an excellent way to grow a following at an expedited pace.
By partnering with influencers who have a large and engaged following on platforms like Instagram, TikTok, and YouTube, authors can create a buzz around their books and reach a wider audience. Additionally, creating engaging content such as book trailers, interactive quizzes, and live events can help build excitement and generate interest in the book. With the right marketing approach, authors can make a big impact on the competitive world of book publishing.
James Scott
Founder, Embassy Row Project
Make Use of QR Codes
When you advertise a new book in 2023, using QR codes is a good idea. Readers can simply scan a QR code from a book ad with their smartphone’s camera and a QR code reader app to get to the data associated with the code.
QR codes are helpful in book promotion, as they provide readers with easy access to additional materials, multimedia content, and information about a book. Your creativity is the limit here. You can offer potential readers a sample chapter of a book to give them a taste of your writing style and story. QR codes may also redirect to review websites, author pages, or online bookstores. Another cool thing about QR codes is linking them to social media pages or campaigns, encouraging readers to engage with the author or book on social media platforms.
QR codes make a great way to add value to book advertising. They are cost-effective and easy to implement, making them a popular tool for book marketers.
Agata Szczepanek
Community Manager, LiveCareer
Join “Bookstagram” and “BookTok”
Have you heard of “Bookstagram” and “BookTok”? Because I have, and so have millions of other people.
These are communities on Instagram and TikTok that dedicate themselves to the newest and best books on the market. They are avid readers who are obsessed with sharing content related to storytelling and reading with their audience — who are also big readers.
If you are looking to advertise a new book in 2023, I believe this is the best place to start. If you can get your book into the hands of someone with a large audience and have them share it with their audience, then you could instantly reach a ton of people. It could completely change things for you and your book instantly!
These social channels are a modern-day marketing monster, so take your book to these people and see what you can do in getting it in front of an audience of hungry readers!
Joe Davies
Co-founder, FATJOE
Submit Your Answer
Would you like to submit an alternate answer to the question, “What is one way you would advertise a new book in 2023?”