How do I promote a new mobile game?
From creating a gameplay trailer to cross-promoting it on other games, here are 8 answers to the question, “How do I promote a new mobile game?”
- Create a Gameplay Trailer
- Host a Real-world Scavenger Hunt
- Use Social Media Targeted Marketing
- Host Online Events
- Create An Engaging Website With a Trailer Video
- Have Others Play and Review Your Game on Social Media Gaming Channels
- Collaborate With Video Game Streamers
- Cross-Promote On Other Games
Create a Gameplay Trailer
A gameplay trailer is a powerful tool for marketing a mobile game because it gives potential customers a glimpse of how it is actually played. As it provides players with a clear understanding of the game’s mechanics, features, and overall gameplay experience, this can be an effective tool for generating interest and downloads. A gameplay trailer can also showcase the game’s graphics, sound effects, and other elements that contribute to the gaming experience, creating an emotional connection with potential players. This visual presentation may be interesting and essential in grabbing players’ attention who are considering downloading the game.
Jacob Dayan, Co-founder and CEO, Community Tax
Host a Real-world Scavenger Hunt
One of the most engaging strategies to consider when marketing a mobile game is to create a real-world scavenger hunt.
Utilizing locations in the vicinity of your key target area, create clues related to the game that users can follow while exploring their environment and uncovering hidden portions of your game’s story or gameplay elements. By adding an element of exploration and physical activity, you create a dynamic experience that gamers won’t soon forget and will be always eager to share with friends.
Furthermore, by including real-world locations in your marketing campaign, you create more organic opportunities for press coverage as other individuals come across unique components of your game.
Jim Campbell, Owner, Camp Media
Use Social Media Targeted Marketing
One way to market a mobile game is through social media advertising, targeting audiences that align with the game’s genre and demographics. This can include creating visually appealing ads and videos showcasing gameplay footage, offering special promotions or discounts for early adopters, and utilizing influencer partnerships to reach a wider audience. Additionally, optimizing the game for app store search and utilizing SEO tactics for the game’s website can also improve visibility and attract potential players.
Will Gill, Event Entertainer, DJ Will Gill
Create An Engaging Website With a Trailer Video
One way to market a mobile game is to create an engaging website that contains all the game’s information and features. The website should be easily accessible and have a clear and concise interface. It should contain screenshots, a trailer video, and detailed information about the game. Additionally, it should also include an online store, customer support, and a blog or social media page to interact with players.
Additionally, the game should be promoted on social media platforms such as Facebook, Twitter, and Instagram and should be listed in popular app stores such as the Apple App Store and the Google Play Store. Paid advertising can also be used to reach a wider audience. Finally, it is important to create a community around the game, engaging with players and listening to their feedback.
Isabella Meyer, Editor, Artincontext
Have Others Play and Review Your Game on Social Media Gaming Channels
Having other people play and review your mobile game for posting on social media platforms is a very effective way to market your mobile game. There are so many channels related to gaming that there is an abundance of opportunities to pursue, and many gamers are dedicated to watching these channels, so the viewership can be quite high.
If you have a mobile game, I would recommend you look into a variety of channels where your mobile game might fit. From YouTube channels to TikTok, Instagram, and even Twitter, there’s a huge following for gaming content. Consider using these channels as a marketing tool for your mobile game because they can be very effective in getting your game out there to the masses.
James Parsons, Founder, Content Powered
Collaborate With Video Game Streamers
I recommend partnering with video game streamers as a way to promote your mobile game. This way, you will be able to showcase how good your game’s graphics are while also showing viewers how to play the game. Streamers have loyal fanbases that will follow suit to whatever their favorite content creator recommends. They could play your game during one of their streams and influence their subscribers to do the same.
Preston Powell, CEO, Webserv
Cross-Promote On Other Games
Mobile games are best marketed to mobile gamers who are already playing a particular game. With this knowledge, the best approach to marketing a mobile game is partnering with other developers and cross-promoting the game on their apps. Combining this strategy with app store optimization will help market the mobile game better and increase the number of downloads and players signing up for it.
Alvin Wei, Co-founder and CMO, SEOAnt
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