9 Ways to Get High-Quality Reviews for Your Local Business


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9 Ways to Get High-Quality Reviews for Your Local Business

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9 Ways to Get High-Quality Reviews for Your Local Business

From prompting answers via a satisfaction survey to pairing a strong email and SMS campaign, here are nine answers to the question, “What are some excellent strategies that a company can use to get high-quality reviews on Google?”

  • Send Satisfaction Surveys to Your Buyers
  • Encourage Satisfied Customers to Leave Reviews
  • Update Your Email Signature
  • Offer Discounts for Your Best Reviews
  • Be Authentic and Use QR Codes
  • Provide Exceptional Customer Service
  • Use Your Email List to Reach Out to Customers
  • Respond to All Reviews, Both Positive and Negative
  • Combine SMS and Email Campaigns

Send Satisfaction Surveys to Your Buyers

One way to get high-quality reviews on Google is to send satisfaction surveys to your buyers. Based on the buyer’s level of satisfaction, you can send Google review requests to those who are satisfied with your service. For those who are dissatisfied with your service, you can follow up directly with them to see if you can resolve their issue.

Joe Kevens
Founder and Director of Demand Gen, B2B SaaS Reviews

Encourage Satisfied Customers to Leave Reviews

Encouraging satisfied customers to leave reviews is one of the most effective ways to get high-quality reviews on Google. You can do this by sending follow-up emails after a purchase or service, including a link to your GMB listing, and asking them to leave a review. You can also use signage in your store or office or include a review request in your email signature.

Alice Hall
Co-founder and Creative Director, Rowen Homes

Update Your Email Signature

As a professional, one effective tip/strategy that companies can use to get high-quality reviews on Google is to embed their Google review page into their email signature.

By doing so, it becomes easier for the company’s customers to leave reviews and share their positive experiences with others. This technique not only helps to increase the number of reviews but also enhances the quality of the reviews as it encourages satisfied customers to leave their feedback.

In addition, having a Google review page embedded in the email signature shows that the company values feedback from its customers, which can improve the overall reputation of the brand. Therefore, it is important for companies to take advantage of this simple yet effective strategy to get high-quality reviews on Google.

Jaya Iyer
Marketing Assistant, Teranga Digital Marketing

Offer Discounts for Your Best Reviews

One of the best ways to encourage customers to give their reviews is to incentivize the process by rewarding a few high-quality reviews.

Start by posting a review on social media and ask any customers who have availed of your products or services to give a review with images and videos to support it so you can choose the best ones, reward them frequently, encourage other customers to do the same, and get the ball rolling.

Adam Wright
CEO, Human Tonik

Be Authentic and Use QR Codes

It’s all about authenticity and the ask. Have employees BE AUTHENTIC in their engagements with customers (along with being kind, courteous, and helpful, of course!). Ensure that customer-facing moments are worthwhile.

Never let a customer walk away unhappy. And then incentivize employees to ASK for reviews on Google. The more often an employee asks, the more likely a happy customer will be to fill out a review. Plus, if you post a QR code or shortened URL in an email that makes it easy for the end customer to find and fill out the review, that’s even better.

Jennifer Zink
Marketing Manager, Ruler Foods

Provide Exceptional Customer Service

Always try to provide exceptional customer service. When you exceed your customer’s expectations and provide them with an outstanding experience, they are more likely to leave a positive review. This means going above and beyond to solve any problems they may have, responding quickly to their questions and concerns, and treating them with respect and empathy.

By prioritizing customer service, you can create a loyal customer base who will be eager to leave glowing reviews of your business. Give them what they want fast and ask for a review; if the service was good, they won’t complain about it.

Emaús Mora
Global SEO Lead, Publica

Use Your Email List to Reach Out to Customers

We use our clients’ email lists. Shooting an email to a happy client with a link to the GBP makes it easy for satisfied customers to leave a review. Happy customers are doing you a favor by leaving a positive review, so we want to reduce the friction.

Adding the link to a newsletter or customer survey makes sure engaged customers have a means to let others know how great their experience was.

Jonathan Hoffer
Owner, Scout and Seek

Respond to All Reviews, Both Positive and Negative

Respond to all reviews, both positive and negative. Responding to positive reviews shows you appreciate the feedback, and it can also encourage others to leave reviews. Responding to negative reviews shows you care about your customers’ concerns and show your commitment to customer service.

Responding to reviews can build customer trust and loyalty and increase the likelihood that customers will continue to do business with your company. When customers see you are actively engaged with feedback and are willing to address issues, it can help to build trust and credibility with potential customers and encourage them to leave quality reviews.

By responding to reviews, businesses can improve the quality and quantity of reviews they receive on Google. Therefore, it’s important to respond to reviews in a professional and respectful manner, thanking customers for their feedback and addressing any concerns or issues they have raised.

Ashish Kothari
Founder and Strategist, WebXL

Combine SMS and Email Campaigns

Depending on the type of business or services provided, every company should use an SMS and an email autoresponder service to send a follow-up message to customers after they’ve made a purchase or used their service.

In the SMS message and email message that is delivered simultaneously right after services are rendered, thank them for their business and ask if they’d be willing to leave a review.

Include the specific review link to their Google My Business profile and encourage them to click the 5-star rating button. You can also include a quick reply option so they can easily let you know if they’re willing to leave a review or not.

David Esau
Digital Marketing Strategist and Agency Owner, Click Track Marketing

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