9 Citation Sources to Get Your Local Business Listed On in 2023
From checking with local schools to trying MerchantCircle, here are nine answers to the question, “Where can I list my local business for more reach?”
- School Facilities
- Google My Business
- Facebook and TikTok
Of course, the choice of an additional place to advertise a business should be tailored as much as possible to its target audience. An interesting idea to bring additional attention to a local business is to advertise it on school boards in nearby facilities. In this way, you can reach quite a large and wide audience with little cost or time commitment.
One reason Yelp is an ideal platform to list your local business for increased reach is because of its widespread popularity and frequent usage by consumers looking to discover and review businesses in their area.
Yelp provides businesses with the option of creating a business listing at no cost, enabling you to promote your business and draw in additional customers with no advertising expenses. In addition to that, Yelp allows you to interact with customers and respond to reviews, which can help you build relationships with your customers and improve their overall experience with your business.
The social media network for “Main Street businesses,” Alignable is a great little niche community that connects you with other local business owners. Similar to other social media networks, you can friend other businesses, post and share content, and participate in group discussions. It’s tailored to small businesses, so features like referrals, service listings, networking events, and the vendor marketplace are also super helpful.
It’s a great place to build visibility for your business, even if you’re like me and use your home as your office.
Google My Business
I list my business for more reach on Google My Business. It seems like a no-brainer, but so many people don’t do it and lose out on business.
Google presents solutions to the problems people put in the search bar that are relevant to them, and this includes location. So if somebody Googles something relevant to your business and you’re not listed, you simply don’t show up as a solution.
And where do most people source products and services these days? Google.
Whitepages is a great platform for listing local businesses. It allows business owners to create an online profile that can be accessed for free by anyone looking for more information about their offerings.
Whitepages also provides detailed contact information, reviews, and ratings from customers interacting with the businesses. With this platform, business owners can reach a more targeted audience and get more visibility in their local area.
Facebook and TikTok
The days of listing your business in local newspapers or on job boards are in the past. While these may still work for you, they are probably not your primary method of advertising, because everything is online.
With local businesses, your first port of call should be local Facebook groups. Every area has one (or at least one) and it likely functions as a community for middle-aged, middle-class folk. By getting your business out there, you can generate interest and get people talking.
To target a younger demographic, the best place to post about your business is on TikTok. The lines between social media and marketing get thinner each day, and Gen Z helps to blur this distinction.
What you want is to put your local business where the people are, and these two apps are the answer to that. It’s not traditional marketing advice, but it’s helped me grow my practice and reach.
One of the most important aspects of operating a business is visibility. The best of the best is LinkedIn. It has rich business listing capabilities and a very credible domain.
While it is not exactly a place that individuals go to hunt for businesses, your presence on LinkedIn is beneficial for business-to-business visibility, as it is one of the largest venues for corporate decision-makers like executives and CEOs, and advertising efforts are strongly backed by it.
I’ve found a few lesser-known listing systems that have turned out to be really successful. Here’s what I recommend; claim your business on Nextdoor.
A social networking site geared toward neighborhood communities is called Nextdoor. You may interact with local customers and spread the news about your goods and services by claiming your business on Nextdoor. It’s a fantastic approach to boost your visibility and develop a positive local reputation.
With over 10 million registered members just in the United States, Nextdoor is a very active website. You can use it as a business owner to advertise events, provide news, and establish connections with potential clients in your neighborhood.
MerchantCircle provides an excellent platform for local businesses to connect with customers in their community. With MerchantCircle, they can create a listing that includes pictures, descriptions, contact information, and more.
MerchantCircle also offers helpful tools, such as its Business Center dashboard suite, that help local businesses track their success and optimize their presence on the web. All in all, MerchantCircle is one of the best ways for any local business to get maximum reach for their brand.
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