8 Strategies for Improving Your Business’s Online Reputation Management
To help businesses enhance their online reputation management, we’ve gathered eight insightful tips from professionals in the field, including Senior Reputation Managers and Content Marketing Managers. From initiating customer survey campaigns to interacting with diverse clients, these experts share their top strategies for managing your online reputation effectively.
- Initiate Customer Survey Campaigns
- Claim and Update Online Listings
- Implement Proactive Review Monitoring
- Consistently Reply to Customer Reviews
- Maintain an Active Social Media Presence
- Showcase Customer Testimonials
- Monitor Online Mentions Regularly
- Interact With Diverse Clients
Initiate Customer Survey Campaigns
Based on my experience as a Reputation Manager, initiating customer survey campaigns is crucial for success. These campaigns provide valuable insights into how your customers perceive your brand.
Direct feedback from customers is priceless. Our golden rule is, “If you don’t know, ask.” For example, after a purchase or service, directly ask your customers about their experience. This could be via a follow-up email or a quick survey on your website.
Their responses can highlight both the strengths and weaknesses of your services. This way, you can amplify what you do best and work on areas that need improvement. Remember, every interaction you have with your customers contributes to your business’s online reputation. So, pay attention and take every feedback seriously.
Tim Clarke
Senior Reputation Manager, Rize Reviews Online Reputation Company
Claim and Update Online Listings
Businesses of all sizes can quickly and easily improve their online reputation by claiming and updating their online listings—local, social, professional, and industry-specific—across the web.
Simply do an online search for your business name, then open all the relevant results that appear to be business listings, each in a new tab.
One by one, go through and “claim” these listings, usually by creating an account on each site, verifying your business email, and then completing specific actions to update or complete your profile.
Now, you can control the narrative on how your business is displayed online, especially on the first few pages of the search engine results page that get the most eyes from potential customers and business partners.
Victoria Wildhorn
Founder and CMO, Wildhorn Group
Implement Proactive Review Monitoring
Proactive review monitoring is an essential step in improving online reputation management. Create a system to keep track of reviews and comments posted on various internet platforms, such as industry discussion boards and social media.
Use tools and alerts to remain current on information. When unfavorable comments are made, respond to them quickly and professionally, seeking a solution and showing dedication to client satisfaction. This attitude shows commitment to clients and aids in preserving a favorable internet reputation.
Graham Grieve
Founder, A1 SEO
Consistently Reply to Customer Reviews
Consistently replying to customer reviews, both positive and negative, is one effective step a business can take to improve its online reputation management.
Responding to positive reviews can enhance customer loyalty while addressing negative reviews shows that the business is committed to resolving issues and improving customer experience.
This approach helps in damage control and projects an image of a responsive and customer-centric organization. Therefore, engaging with reviews can have a significant impact on how your business is perceived online.
Chris Stott
Director, Seven Marketing
Maintain an Active Social Media Presence
One unique step that any business can take to improve its online reputation management is through an active presence on social media. Social media platforms, such as Facebook, Twitter, and Instagram, offer powerful opportunities for businesses to increase their visibility and engagement with existing customers.
Businesses should use these platforms strategically by creating interesting content that resonates with their target audience. They must try to engage in conversations with both current and prospective customers in order to create a positive experience.
Alex Murray
Search Director, Tilious
Showcase Customer Testimonials
Actively soliciting and showcasing customer testimonials, particularly through video, is one effective step toward improving online reputation management. At JetLevel Aviation, we often ask our satisfied customers if they would share their experiences on camera immediately after a successful flight. These authentic, in-the-moment testimonials are then strategically placed on our website, social media channels, and even in our email campaigns.
The power of this approach lies in its authenticity and immediacy. People are more inclined to trust peer reviews over scripted advertising. A candid, positive review can swiftly neutralize a negative comment online and give prospective customers a genuine sense of what to expect from our services.
In a world where word-of-mouth has moved online, these genuine endorsements serve as invaluable assets for building and maintaining our brand reputation.
Fahd Khan
Director of Marketing and Technology, JetLevel Aviation
Monitor Online Mentions Regularly
The meticulous monitoring of internet mentions is a critical step in developing online reputation management for a firm. By using advanced monitoring tools and setting up Google Alerts, you can keep up with what users are saying on various online platforms, such as social media, review websites, and forums.
Maintaining a regular track of these mentions enables you to quickly respond to both favorable and unfavorable remarks. When unfavorable feedback is received, showing empathy and publicly addressing problems shows a commitment to customer satisfaction and can reduce potential harm.
Monitoring aids in trend identification, allowing you to change company plans and proactively enhance client experiences, ultimately enhancing your online reputation.
David Morneau
CEO and Co-Founder, Breeeze
Interact With Diverse Clients
My advice to improve online reputation management is to interact actively with a variety of clients.
This interaction uncovers diverse habits, opinions, and areas for improvement, providing invaluable insights into what’s enhancing or impeding the business.
By addressing these insights, a business can refine its strategies, demonstrate responsiveness, and ultimately bolster its online reputation.
Neil Hodgson Coyle
Content Marketing Manager, PRLab
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