8 Dental Marketing Strategies to Attract New Patients
Discover top-notch dental marketing strategies to attract new patients, featuring insights from seasoned industry experts. Learn how effortless online booking and showcasing advanced procedures can set your practice apart. Gain practical tips for optimizing your online presence and enhancing patient experience, directly from dental marketing professionals.
- Effortless Online Booking Attracts Patients
- Highlight Advanced Implant Procedures
- Offer Free Initial Consultations
- Leverage Authentic Video Testimonials
- Optimize Google Business Profiles
- Provide Quality Care for Positive Reviews
- Create Educational TikTok Videos
- Address Patient Pain Points with Google Ads
Effortless Online Booking Attracts Patients
I think making it super easy for patients to book appointments online has transformed how we attract and retain new patients. Most of our marketing channels—whether it’s social media, email campaigns, or ads—drive traffic to our website, so having a seamless scheduling tool there is very important.
Patients can book appointments in just a few clicks, avoiding the hassle of phone calls, which has been a big hit, especially with younger audiences. Plus, we send text reminders to reduce no-shows, keeping our schedule running smoothly.
My advice? Make sure your website booking process is effortless, as it directly supports all your marketing efforts. If patients find it easy to take the next step, your campaigns will work much harder for you.
María Eugenia Sørensen
Founder, Clínica Dental Sørensen Mataró
Highlight Advanced Implant Procedures
One dental marketing strategy that has proven highly effective for us involves focusing on advanced implant procedures such as ImmediaTEETH® and Better Than a Denture™. Highlighting these innovative treatments in marketing campaigns attracts patients seeking transformative solutions that offer convenience, affordability, and lasting results. Patient success stories, educational videos, and testimonials create trust and showcase expertise in implant dentistry while building an emotional connection with potential patients.
Showcasing a unique value proposition through patient-focused storytelling creates a strong connection with potential patients. Sharing real-life success stories demonstrates the life-changing outcomes your practice delivers. Educational content answering common treatment questions establishes trust and positions your practice as a reliable authority, encouraging more patients to seek your services.
Dr. Avi Israeli
Co-Founder and Dental Implantologist, Sage Dental NJ
Offer Free Initial Consultations
One highly effective strategy that has worked well for attracting new patients to our dental practice is offering free initial consultations. This approach significantly lowers the barrier for new patients to visit the practice, as it removes the financial commitment that might deter them from seeking dental care.
By providing a no-cost initial consultation, potential patients have the opportunity to experience the quality of care we offer firsthand. They can meet our friendly and professional staff, tour our state-of-the-art facilities, and discuss their dental concerns and treatment options in a relaxed and pressure-free environment. This initial positive experience often leads to increased trust and confidence in our services, making patients more likely to return for further treatment.
To replicate this success, I recommend promoting the free consultation offer through a variety of channels to reach a wider audience. Start by prominently featuring the offer on your practice’s website, ensuring it is easy to find and understand. Additionally, leverage social media platforms to spread the word.
Sandip Sachar
Dentist, Sachar Dental
Leverage Authentic Video Testimonials
One of the most effective dental marketing strategies I’ve used to attract new patients is leveraging video testimonials and before-and-after transformations. People want to see real results, and nothing builds trust quite like authentic patient stories. When potential patients see someone with a similar dental issue achieve a life-changing smile, it creates an emotional connection and makes them more likely to take action.
We ask satisfied patients if they’re comfortable sharing their experience on video. Their stories, why they sought treatment, how they felt before, and how their smile transformation changed their confidence, resonate deeply with prospective patients. High-quality before-and-after images paired with videos of patients smiling and talking about their results are incredibly powerful. We post these on our website, social media, and even in email campaigns. Video content performs exceptionally well on platforms like Instagram, TikTok, and YouTube, helping increase visibility and reach people actively searching for orthodontic solutions.
If you’re looking to replicate this success, keep it authentic. Overly scripted videos can feel forced, while genuine, unscripted testimonials create a stronger connection. Also, consistency is key, regularly sharing patient success stories keeps your practice top-of-mind. People don’t just buy services; they buy outcomes and experiences. When you showcase the real-life impact of your work, you attract patients who are ready and excited to start their journey with you.
Randy Kunik
CEO, Kunik Orthodontics
Optimize Google Business Profiles
One particularly effective dental marketing strategy we’ve implemented for the dental service organizations (DSOs) and multi-location dental practices we work with is the complete optimization and utilization of Google Business Profiles (GBP). An optimized GBP serves as a digital storefront, ensuring potential patients can easily find and trust your practice across multiple locations.
Focus on showcasing your practice’s unique personality and professionalism by uploading high-quality, authentic multimedia like photos of the office, staff, and advanced equipment, along with patient testimonial videos (with consent). Regularly update the profile with posts about promotions, educational content, or community involvement. Ensure each location’s profile includes detailed and accurate information about hours, services, and specialties so patients can make informed decisions quickly.
For the DSOs we’ve worked with, optimizing individual GBP profiles across multiple locations with location-specific multimedia has significantly improved local search visibility and engagement. In some cases, this strategy has led to increased appointment bookings within weeks. Regularly monitoring and responding to reviews for each location also builds trust and improves rankings, making GBP optimization a cornerstone of successful dental marketing for multi-location practices.
Matt Lee
Managing Director, Strategy Collective
Provide Quality Care for Positive Reviews
The most effective dental marketing strategy for attracting new patients to our practice is providing quality dental care so that they leave positive reviews regarding the practice and refer their friends and family. Word-of-mouth is very powerful.
Dr. Dmitry Nikitayev
Dds, Partner, 209 NYC Dental
Create Educational TikTok Videos
I’ve found that creating short, educational TikTok videos about common dental issues has been incredibly effective for our dental clients—one practice gained over 10,000 followers and 30 new patients in just three months. The key is being authentic and not too polished—patients connect better with dentists who show their personality while sharing quick tips about things like proper brushing technique or what to do about a chipped tooth.
Ryan Miller
Founder & CEO, Etna Interactive
Address Patient Pain Points with Google Ads
A few months ago, I worked with a dental clinic that had everything: state-of-the-art equipment, skilled staff, and glowing patient reviews. Yet, their appointment book had more gaps than a hockey player’s smile. The problem? Their marketing was stuck in “we’re here, come find us” mode, instead of actively pulling in new patients.
So, we flipped the script with Google Ads + a pain-point-driven landing page. Instead of running generic “best dentist in [city]” ads, we focused on why people delay dental visits. We dug into patient psychology and built ads addressing real fears and frustrations: “Scared of the dentist? We specialize in gentle, pain-free care.” “Broken tooth? Get an emergency appointment today, no long waits.” “Nervous about costs? We offer flexible payment plans to suit your budget.”
Each ad led to a highly targeted landing page, not a cluttered homepage. The landing page was built with conversion in mind: A simple, mobile-friendly booking form is at the top. A “What to Expect” section to reduce anxiety. Real patient testimonials to build trust. A limited-time offer for new patients to create urgency.
The impact? Within two months, new patient appointments doubled, and their cost-per-lead dropped significantly. The takeaway? Most dental marketing focuses on what the clinic offers. But patients don’t book because you have “advanced technology” or “highly trained staff,” they book because you solve their specific fears and pain points. Speak to those, and you’ll not only get more clicks, you’ll get more people in the chair.
Martynas Siuraitis
SEO Consultant, The SEO Consultant Agency
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