Written by Victor Hsi, Founder & Community Manager, PRpackages.io – PR Package & PR Lists Database
The PR world is changing—and it’s more accessible than ever. Micro-influencers, niche creators, and even beginners are getting gifted.
If you’ve got creativity and consistency, you’re halfway there! Brands nowadays care more about your content quality and engagement than just follower count. With the right approach, you can land PR packages as a content creator.
Ready to turn your content into a brand magnet? Let’s discover how you can stand out and get those PR packages your way.
1. Grow Your Niche & Audience
You don’t need to go viral first before companies send PR packages your way. You just need to stay consistent in your niche.
Whether you’re into skincare, home organizing, parenting hacks, or fashion, focus on building a small but engaged community. Post content regularly, interact with your audience, and show your genuine passion for what you do.
Oh, don’t forget—be authentic. There’s nothing that “scares away” companies from collaborating with you than too salesy content.
💡 Pro tip: Engagement rates matter more than follower count. A creator with 2,000 loyal followers can easily outperform one with 20,000 ghost followers.
2. Optimize Your Social Media Profile
Brands often scout creators from their social media bios (those mini “About Me” sections under your profile picture).
Here are some tips to make your social media profile eye-catching at a glance:
✅ Use a clear, professional photo (Not just IG-worthy)
✅ Include your niche in your bio (e.g., “clean beauty content | skincare reviews”)
✅ Add your email address for collaborations
✅ Link to your media kit or Linktree
Your profile should instantly communicate who you are and the kind of content you create.
3. Create Shareable, Aesthetic Content
Your content serves as your resume. If you want to land on PR lists, brands need to see how you would feature their products.
Try these content formats:
- Flatlays and aesthetic reels
- Unboxing videos and try-ons
- Honest reviews with clean visuals
Don’t forget to tag the brand in your posts and use relevant hashtags. If a brand sees that you’re already a fan, they’re more likely to reach out.
If your content fully resonates with the brand, they often offer creators a long-term contract to build a full-fledged content bank as well.
4. Reach Out: Pitch Templates & Tips
Sometimes, you must make the first move—and that’s okay. Once you have their email addresses (which are readily available on their websites or social media pages), it’s time to make a pitch-perfect email.
Here’s a simple email pitch structure that works:
Subject: Excited to Collaborate – [Your Name]
Hi [Brand Name],
I’m [Your Name], a content creator who loves [specific product/niche]. I’ve been following your brand and would love the opportunity to feature your products in upcoming content.
I’ve attached my media kit for reference. Please let me know if you have any upcoming PR campaigns or gifting opportunities.
Looking forward to connecting!
Best,
[Your Name]
Remember, this is just a template. Personalize each pitch. Brands can spot a copy-paste job from a mile away, which can lower your authenticity.
5. Sign Up for PR Lists & Gifting Platforms
Aside from cold-emailing brands for possible collabs, you can also get on brand radars by joining creator platforms.
These sites match influencers with PR opportunities and free product campaigns. Examples of these creator platforms include:
- Skeepers (formerly Octoly)
- Influenster
- Aspire.io
- Brandbassador
- Billo (for UGC videos)
Some brands that are looking for UGC creators also host PR sign-up pages on their websites. Keep an eye on their social media bios or FAQ sections.
📝 See full list: Brand Deals Database
6. Showcase Past Collabs or Brand Mentions
Already featured a product you bought and loved? Great—use that as social proof.
Add a “Brand Work” or “Featured In” highlight on your Instagram. You can even pin it on your Facebook page so that the video will be the first thing creator scouts see when visiting your profile.
Even if it wasn’t a paid deal, showing that you create quality content around products helps build credibility. If you have past collaborations, compile them into a one-page media kit with screenshots, metrics, and links.
7. Consistency is the Key + Stay Professional
Treat every gifted item like a job—because it is.
They may be tokens of appreciation, but you’re responsible for “marketing” them. So, every unboxing you do, treat it as a VIP reaction video.
And remember to do all three things below—no buts, no ifs!
🗓 Post when you promise to
📧 Respond to emails on time
📲 Tag brands and engage with their posts
If you build a reputation as reliable and professional, brands will keep coming back for repeat campaigns.
Remember: Always lead with what you can offer the brand, not what you want from them.
Don’t Wait—Send That Pitch!
Now that you know what it takes to land PR packages as a content creator, it’s time for you to show up confidently online. Every big creator started somewhere. Build your brand, your presence, engage with your audience, and keep showing brands what you’ve got!
Start creating, start pitching. Above all, stay consistent. Your next PR opportunity could be just a DM away. *wink*