4 Broken Linkbuilding Strategies To Find Opportunities
Broken link building remains a powerful strategy in the world of SEO, offering untapped opportunities for savvy marketers. This article presents four effective techniques to leverage broken links, backed by insights from industry experts. Discover how to revive resources, create replacement content, implement contextual reclamation, and optimize your team structure for maximum impact in your link building efforts.
- Revive Industry Resources for Quality Backlinks
- Create Content to Replace Broken Links
- Implement Contextual Reclamation for Broken Links
- Assign Dedicated Employee for Broken Link Building
Revive Industry Resources for Quality Backlinks
As an SEO strategist who’s worked with both global brands and Silicon Valley startups, I’ve found that content gap analysis is my most effective broken link building approach. Rather than just finding random 404s, I identify authoritative content that’s disappeared but still receives backlinks.
One method that consistently delivers is what I call the “industry resource revival.” At TrafXMedia, we helped a San Francisco tech client by analyzing their competitor’s dead resource pages. We found an outdated but heavily-linked industry glossary with 40+ referring domains. By creating a significantly expanded, technically-accurate version with visuals, we secured 27 high-quality backlinks through personalized outreach.
The key is adding substantial value beyond the original resource. When targeting broken links in the luxury retail space for clients like Louis Vuitton, we ensure replacement content includes proprietary data or insider expertise competitors can’t easily replicate. This dramatically increases acceptance rates – our backlink acquisition typically runs 32-41% versus the industry average of 8-10%.
Implementation requires patience and relationship building. For technical backlink projects with Intel, we conducted deep dives with their engineering team before creating replacement content. This expert-level approach meant our outreach emails demonstrated genuine authority, increasing conversion rates and leading to long-term backlinking partnerships rather than one-off placements.
Richard Taylor
SEO & MBA Business Consultant, TrafXMedia Solutions
Create Content to Replace Broken Links
We attempted to create resource content under broken links.
We search for broken links through Google or Ahrefs to find pages that other sites link to, but which already have a 404 code (non-existent).
Then we analyze what content was previously on these pages – usually through archives (for example, the Wayback Machine). Next, we create our own high-quality content on the same or similar topic.
After that, we contact the sites that still link to the old inactive page directly and write them a letter: we inform them that we have fresh, relevant material on this topic, and offer to replace the broken link with our new active link.
As a result, everyone benefits.
We help webmasters – because they do not like broken links.
And at the same time, we get high-quality backlinks, which are highly appreciated by search engines.
Alexey Karnaukh
Co-Founder, LinkBuilder
Implement Contextual Reclamation for Broken Links
One method that always works for me is what I call “Contextual Reclamation”. It’s a strategic (and respectful!) strategy where I don’t just find broken links but replace them with something that is actually useful.
In this method, the first step is basic research to find industry-relevant resource pages. Then I use Ahrefs to extract outbound links and flag the 404s.
Once I have that data, then comes the manual part where I check the context of each broken link. I analyze what the original content did. Was it a data source, a how-to guide, or maybe a list of recommended tools? After I understand the intent, I pitch content from our library that serves the same purpose. Sometimes, we don’t have relevant content, but the topic is valuable enough, so we create fresh content and then pitch it.
It sure takes time, but with this approach, at least I’m not pitching a replacement blindly.
And all this effort is worth it because I’ve found that when I reach out to site owners with this level of specificity, the response rates are high. That’s because it doesn’t feel transactional. It feels helpful. And honestly, that’s the mindset that not just helps me get one backlink but also build lasting relationships with the site owners.
Ishit Bhavsar
Sr. Digital Marketing Strategist, Radixweb
Assign Dedicated Employee for Broken Link Building
My approach to finding and fixing broken link building opportunities involves assigning a dedicated employee to monitor, identify, and act on them regularly. This task requires focused attention and consistency, which is why having someone responsible for it has made a noticeable difference in results.
The method that has worked best is having that person run routine audits using tools like Ahrefs or Screaming Frog to scan for broken outbound links on relevant sites within our niche. Once they identify a broken link that previously pointed to a resource similar to ours, they reach out to the site owner with a friendly, value-driven email. Rather than just asking for a link, the message includes a working alternative—our content—that fills the same informational gap. This makes it easy for the site owner to take action and see the benefit.
Having a dedicated person means we don’t miss opportunities or let outreach fall behind. Over time, this approach has led to a steady stream of quality backlinks, better visibility, and improved domain authority. The key is not just in the tools or templates, but in the consistency of monitoring and the human touch in outreach. Broken link building is part detective work and part relationship building, and having someone focused on it allows both sides of that process to succeed.
Joe Benson
Cofounder, Eversite