18 Airbnb listing tips for new hosts

Featured

Featured connects subject-matter experts with top publishers to increase their exposure and create Q & A content.

10 min read

18 Airbnb listing tips for new hosts

© Image Provided by Featured

Table of Contents

18 Airbnb listing tips for new hosts

Unlocking the secrets of successful Airbnb hosting, this article taps into the knowledge of seasoned experts to bring forth essential tips for new hosts. It distills complex strategies into practical advice, steering clear of jargon to ensure clarity and ease of implementation. With guidance on everything from guest-centric design to proactive pest control, this resource aims to provide a roadmap to outstanding hosting experiences.

  • Embrace Automation for Dynamic Pricing
  • Invest in Guest-Centric Design
  • Use High-Quality Photos
  • Create a Detailed Cleaning Checklist
  • Document Every Detail
  • Craft an Honest and Effective Listing
  • Provide Thorough Property Descriptions
  • Understand Your Guests’ Unique Needs
  • Set Clear House Rules
  • Start with Lower Pricing
  • Focus on Welcoming Touches
  • Regularly Update Your Listing
  • Build Positive Reviews
  • Create a Detailed House Manual
  • Implement a Strong Cancellation Policy
  • Prioritize Proactive Pest Control
  • Ensure Comprehensive Insurance Coverage
  • Optimize for Your Ideal Guest

Embrace Automation for Dynamic Pricing

Before listing my rental on Airbnb, I regret not fully embracing the power of automation. Automated pricing strategies have transformed iHost, allowing us to set dynamic rates that maximize revenue without constant manual adjustments. If you’re just starting, consider leveraging tools that automate price fluctuations according to market demand to optimize both occupancy and revenue.

I wish I had known the importance of integrating AI-driven analytics right from the start. As we implemented predictive analytics at iHost, we noticed a 30% improvement in occupancy rates by understanding market trends and guest behaviors. Dive into analytics tools that offer insights into booking patterns and adjust your strategies based on real-time data to stay ahead.

For newcomers, focus on creating a seamless guest experience with technology. At iHost, we found that incorporating smart home features significantly boosted our positive reviews—smart locks, for example, simplify check-ins, which guests appreciate after long travels. This level of convenience will set your property apart, improve guest satisfaction, and encourage repeat bookings.

Gary GilkisonGary Gilkison
Executive, iHost Property Management


Invest in Guest-Centric Design

Let me share a story with you. A client of mine reached out after struggling to get his Airbnb business off the ground. Despite having a beautiful property, he was receiving negative reviews that slowed everything down. The feedback? His rental wasn’t well-equipped, and the finishes weren’t exactly kid-friendly or durable. He had the basics, but not enough to create a truly memorable guest experience.

He was frustrated and didn’t know what to do next. That’s when he contacted me–Design on a Dime Interiors–to help transform his space. My job is to make your home or rental feel welcoming, functional, and stylish, all while keeping within your budget. After assessing the property, I knew exactly what needed to be done. We created a space that was not only beautiful but also durable and practical–kid-friendly finishes, thoughtful touches, and, of course, everything stocked and ready for guests.

Fast forward three months, and my client reached out to thank me. He told me he wished he had done this before listing his property! His reviews were stellar, he had repeat guests, and referrals were pouring in. The positive transformation was clear–what had been holding him back were the missing elements that I specialize in.

So, what’s the tip I’d give to anyone listing their rental? If you’re just starting out, don’t wait for bad reviews to teach you lessons. Invest in your space upfront. Think about your guests’ needs: Is the space comfortable? Are the finishes durable? Are there enough supplies to make their stay convenient? Little things, like good lighting, quality linens, and a welcoming atmosphere, can make or break a stay.

Hiring a designer like me isn’t just about prettying up a space–it’s about understanding the practicalities that make a rental shine. When you get it right from the start, you’ll save time, money, and stress in the long run. Trust me, it pays off in 5-star reviews and repeat business!

Melody StevensMelody Stevens
Owner, Design On A Dime Interiors


Use High-Quality Photos

One valuable tip that resonates with me is the significance of using accurate, visually appealing photographs. When it comes to attracting potential guests, visuals play a huge role. Make sure to invest in high-quality photos that showcase your property’s best features. This will not only pique the interest of potential guests but also help manage their expectations before booking.

In addition to photographs, I highly recommend investing time into creating a detailed and informative listing description. Be honest and highlight any unique aspects or amenities of your property that may appeal to certain types of travelers.

Ryan NelsonRyan Nelson
Founder, PropertyBuild


Create a Detailed Cleaning Checklist

From my cleaning service background, I wish I had known to create a detailed cleaning checklist specifically for turnovers between guests – it makes such a difference in reviews. Just last week, one of our properties received a 5-star review specifically mentioning how spotless everything was, from the baseboards to the coffee maker. I suggest breaking down your cleaning routine into specific zones and tasks, and always double-checking high-touch areas like remote controls and doorknobs.

Justin CarpenterJustin Carpenter
Founder, Jacksonville Maids


Document Every Detail

With my experience in real estate, I wish I had known how crucial it is to thoroughly document every little scratch and mark before hosting – it saved me so many headaches later. Last month, I spent two hours photographing and noting every imperfection in my rental, which helped avoid disputes when a guest claimed they weren’t responsible for existing wear and tear. I recommend walking through with your phone, taking detailed photos and notes, then saving them in a dedicated folder you can easily reference.

Bennett HeynBennett Heyn
CEO, Sell House Columbus Ohio


Craft an Honest and Effective Listing

Based on the many homes we’ve serviced, a tip that comes to mind is learning how to craft an honest, accurate, and effective listing.

Begin with staging your home and ensuring it’s clutter-free as you highlight its key features. Have high-quality photos and match them with a concrete, engaging description. It would also be good to list the amenities and inclusions, as well as house rules. If your property is within a building or complex, management policies should be integrated. It would serve you well to publish a clear and thorough reference to eliminate misunderstandings that could end up as complaints or, worse, low ratings and negative reviews.

If you’re starting out, I suggest offering a competitive price to build your reputation first, along with the ratings and reviews that go with it, as algorithms favor those with overall positive feedback. Lastly, to be a good host, try to adhere to the best practices in hospitality in terms of service, communication, and overall experience.

Joseph PassalacquaJoseph Passalacqua
Owner & CEO, Maid Sailors


Provide Thorough Property Descriptions

One tip I wish I had known before listing my rental on Airbnb is the importance of thorough and accurate property descriptions. It’s crucial to provide detailed information about your rental to give potential guests a clear understanding of what to expect, including physical features and any specific rules or restrictions.

A common mistake I made early on was not being specific enough about aspects like noise levels or amenities, leading to misunderstandings and dissatisfaction from guests with different expectations. By providing accurate and detailed descriptions, you can manage guest expectations and minimize negative experiences or conflicts.

My advice to someone starting on Airbnb is to invest time in creating a compelling listing. Take high-quality photos that showcase your property and highlight its unique features. Craft a clear and concise description covering all essential details while being engaging. Additionally, be responsive to inquiries and guest reviews, as excellent communication is key to building a positive reputation.

For example, when I listed my beachfront property, I initially only mentioned its proximity to the beach without specifying direct access. Some guests were disappointed to find they had to walk a short distance to the shoreline. After updating my listing to mention the steps leading to the beach, I received more inquiries from guests seeking properties with direct beach access.

By prioritizing accurate and comprehensive descriptions and refining your listing based on guest feedback, you can enhance the experience for both yourself and your guests on Airbnb.

JoAnne LoftusJoAnne Loftus
President and Owner, Archival Designs


Understand Your Guests’ Unique Needs

Before listing your rental on Airbnb, prioritize understanding your potential guests’ unique needs. As the Marketing Manager for FLATS®, I’ve learned that tailoring your offerings can make a significant difference. For example, by launching video tours for our properties, we ensured our potential residents fully understood the space and amenities, leading to a 25% faster lease-up process.

When preparing for Airbnb, leverage analytics to make informed decisions. At FLATS®, analyzing resident feedback helped us identify and address common move-in issues, resulting in a 30% increase in positive reviews. Implementing similar data-driven insights on Airbnb can optimize guest satisfaction and improve occupancy rates.

Additionally, invest in storytelling through your listing’s visuals and descriptions. At The Alfred Apartments, integrating rich media content like illustrated floor plans and 3D tours led to a 7% increase in tour-to-lease conversions. On Airbnb, use high-quality images and descriptive narratives to showcase your space’s unique charm and potential experiences.

Gunnar Blakeway-WalenGunnar Blakeway-Walen
Marketing Manager, The Miller Apartments By Flats


Set Clear House Rules

One tip I wish I had known before listing a rental on Airbnb is how important it is to set clear, detailed house rules and expectations upfront. Early on, I assumed guests would use the space respectfully, but without clear boundaries, I ran into issues like late checkouts, unexpected extra guests, and minor property damage.

For someone just starting out, my advice is to treat it like a business from day one. Create a thorough listing that outlines not just the amenities, but also the rules—like quiet hours, guest limits, and check-in/check-out procedures. This sets the tone early and protects your property while ensuring guests know exactly what to expect.

Clear communication up front saves you stress, protects your investment, and leads to better reviews from the right kind of guests.

Yancy ForsytheYancy Forsythe
Owner, Missouri Valley Homes


Start with Lower Pricing

Generally speaking, I wish I had known to start with pricing slightly lower than the market rate to quickly build up those crucial first reviews. When I began, I priced my rental at what I thought it was worth and it sat empty for weeks. After lowering the price by 15% for the first month, I got multiple bookings that led to great reviews, allowing me to gradually increase rates to match the market.

Carl FanaroCarl Fanaro
President, NOLA Buys Houses


Focus on Welcoming Touches

From my restaurant experience, I’ve found that the little touches make all the difference in hospitality, and the same applies to Airbnb. When I started leaving a small welcome basket with local coffee, snacks, and a handwritten note, my five-star reviews increased dramatically. I recommend focusing on those first few moments when guests arrive – make sure they feel genuinely welcomed and oriented, just like we do in the restaurant business.

Allen KouAllen Kou
Owner and Operator, Zinfandel Grille


Regularly Update Your Listing

Don’t forget to always update your listing and make continuous improvements as you go. If you list-and-forget, you will be forgotten. Making regular updates on the listing keeps it fresh and relevant, and it also makes it easier to be accurate about what the rental offers. This is especially important when you change something significant, like adding (or removing) a certain amenity. An updated and accurate list helps manage renter expectations more efficiently and prevents any unpleasant situations down the road.

Speaking of expectations, it’s always better to lay everything out as clearly as possible, and ideally in writing. You need to set your expectations upfront, including policies on pets, smoking, parties, and check-in/out times. These should be reflected in the listing and should also be communicated to the client before check-in. If possible, place subtle signs in conspicuous areas to reinforce compliance.

Pete EveringPete Evering
Business Development Manager, Utopia Management


Build Positive Reviews

Airbnb rental business is among the popular and high-growth businesses. One of the best strategies to boost the ranking of your Airbnb is through positive reviews. When you have positive reviews for your Airbnb rental business, it can boost your business credibility and gain the trust of customers.

You need to build a good connection with your guests and provide the best services to impress them. You can also professionally ask them to write reviews based on their experience. To get positive reviews, create a good description with images of your Airbnb, provide a clean, safe, and appealing atmosphere, and improve accessibility. To become a reliable Airbnb host, you need good reviews to rank high in the community.

Dikendra AcharyaDikendra Acharya
Marketing Manager, Find People Faster


Create a Detailed House Manual

After managing multiple Airbnb properties, I really wish someone had told me about the importance of having a detailed house manual with photos – it would have saved me countless late-night calls about how to use the TV or where to find extra blankets. Just last month, I created illustrated guides for each property, and my guest messages dropped by almost 70%. I strongly recommend spending a weekend creating a thorough manual and taking photos of everything from the WiFi router location to the thermostat settings.

Mike WallMike Wall
CEO, EZ Sell Homebuyers


Implement a Strong Cancellation Policy

One thing I wish I had known before listing a rental on Airbnb is how valuable a strong cancellation policy can be. It might seem tempting to offer flexible cancellations to attract more bookings, but that can lead to last-minute changes that leave your calendar empty and your income unpredictable. A moderate or firm cancellation policy protects against unexpected losses while still being fair to guests. It also helps attract more serious travelers who are less likely to cancel on short notice.

For someone just starting out, I would recommend paying attention to pricing strategy. Setting a competitive rate based on similar listings in the area, adjusting for peak seasons, and offering discounts for longer stays can make a big difference. A dynamic pricing tool helps keep rates competitive without constant manual adjustments. Guests often look for value, and small touches like complimentary snacks or a guidebook with local recommendations can make a listing stand out.

Erwin GutenkunstErwin Gutenkunst
President and Owner, Neolithic Materials


Prioritize Proactive Pest Control

One crucial tip I wish I had known before listing on Airbnb is the importance of proactive pest control. I’ve seen how an unexpected pest problem can disrupt businesses and create a lot of stress. By implementing preventative measures early, such as sealing entry points and maintaining cleanliness, you’ll avoid unpleasant surprises and improve your guest experience.

In my pest control business, we emphasize transparency and education with our clients. Similarly, clearly communicating your expectations to guests about maintaining cleanliness can prevent potential issues. Ensuring that guests know to avoid leaving food out helps keep pests away and protects your property.

Just as we use warranties to reassure our customers, providing warranties or guarantees related to pest management in your Airbnb listing can boost guest confidence. For instance, assure guests that any issues, should they arise, will be promptly addressed. This proactive approach sets a standard of service that will likely lead to repeat bookings and positive reviews.

Stephen BigginsStephen Biggins
Owner, Biggins Exterminating Company


Ensure Comprehensive Insurance Coverage

One tip I wish I had known before listing a rental on Airbnb is the importance of comprehensive insurance coverage. In my role as an independent insurance agent, I often encounter property owners who underestimated potential liabilities until they faced unexpected claims. I advise including umbrella insurance as a safety net to extend your liability coverage beyond standard property policies.

I’ve worked with clients who found themselves in financially stressful situations due to unforeseen guest incidents, such as injuries leading to lawsuits. Having umbrella insurance would have provided them with legal and financial protection. For Airbnb hosts, ensuring you have the right insurance can prevent significant setbacks.

Additionally, regularly review and clearly communicate your property’s terms and conditions to guests. I engage daily with clients to update policies that reflect their unique needs. Applying this practice by clearly outlining your Airbnb rules can reduce misunderstandings and protect your reputation.

Patrick CarusoPatrick Caruso
President, Caruso Insurance Service


Optimize for Your Ideal Guest

People often encounter overwhelming Airbnb choices when browsing listings. My number one hack for hosts is to optimize your resources for the ideal guest. Understanding the nature of your ideal guest will guide you on what they need and what to give them as a bonus for free. For instance, providing a free door grill would be cherished by families. A business traveler will appreciate a hot tub. The extra free convenience should be in the listing description, which will be a major attraction point. This strategy is also key to getting positive reviews and numerous referrals.

Leah Wanjiku GathoniLeah Wanjiku Gathoni
Hiring Manager, NearbyMovers


Up Next