15 Personal Skills that Enhance Today’s Digital Marketing Efforts
In the rapidly evolving field of digital marketing, personal skills can make all the difference. We asked fifteen professionals, including marketing managers and CEOs, to share the one personal skill they believe greatly enhances digital marketing efforts. From understanding the importance of proactivity to the crucial role of curiosity, discover the top personal skills these experts deem essential for success in today’s digital marketing landscape.
- Proactivity: Key to Modern Digital Marketing
- Content Creation: Mastering this Art
- Confidence: For Social Media Video Production
- Data Analysis: A Crucial Marketing Skill
- Understanding Data: A Key Marketing Skill
- Agility: A Must-Have in Digital Marketing
- Grit: The Driving Force of Successful Campaigns
- Proactive Learning: The Linchpin of Marketing Success
- Psychology: Harnessing These Principles in Marketing
- Personal Branding: A Path to Business Growth
- Presentation Skills: Essential for Video Marketing
- Adaptability: Navigating the Digital Marketing Landscape
- Creativity: Breaking Through the Marketing Noise
- Managing Expectations: Working with Others in Digital Marketing
- Curiosity: The Heart of Effective Marketing
Proactivity: Key to Modern Digital Marketing
One personal skill that can greatly enhance today’s digital marketing efforts is proactivity. Digital marketing is a constantly evolving field where yesterday’s tactics and tools may no longer be effective today. Therefore, it’s essential to keep your finger on the pulse and stay up-to-date.
When you realize a promising marketing method, one way to ensure its effectiveness is to check if your competitors are using it (if you can, of course). If they are, analyze how they apply it and the results they achieve.
Additionally, you can go the extra mile by asking your LinkedIn or Quora community about their experiences with the topic. By remaining proactive and curious, you can come up with innovative ideas on how to promote your product or service.
Content Creation: Mastering this Art
One of the greatest abilities in today’s digital marketing landscape is the art of content creation. Creating immersive content—be it as blog articles, videos, social media posts, or visually appealing infographics—holds immense importance in captivating your target audience’s attention and fostering engagement.
Not only does top-notch content have the potential to attract new customers, but it also helps establish credibility and trustworthiness for your brand. In this era where content reigns supreme, possessing the skill to produce valuable content is absolutely essential.
Camille Fortuno, B2B Marketing Research Specialist, UpCity
Confidence: For Social Media Video Production
Being able to speak comfortably, confidently, and concisely on social media videos is a huge skill that can greatly enhance your digital marketing efforts. These types of videos are extremely popular right now and can increase engagement in a big way.
Platforms like TikTok and Instagram are built off this type of content and, if you aren’t doing it, you’re missing out. I believe that the face of the company on marketing channels should be able to complete these videos, especially in 2023. It’s a day-and-age for this type of leadership and it can help your company in several ways.
Data Analysis: A Crucial Marketing Skill
One personal skill that significantly enhances today’s digital marketing efforts, and needs to be more recognized, is the ability to predict and analyze data effectively.
Marketers need to pay more attention to the complexity of this skill, rather than assuming that digital marketing is all about creative content and social media posts. However, data analytics is critical in shaping marketing strategies and achieving more effective results.
By enhancing these skills, digital marketers will gain insight into emerging trends and consumer behavior patterns before they become widely recognized, giving them a competitive edge. Also, marketers can optimize their marketing efforts by identifying which marketing channels and tactics deliver the best ROI and making adjustments accordingly.
By enhancing this skill, marketers can become more effective digital marketers, helping their campaigns stand out in an increasingly data-driven industry.
Understanding Data: A Key Marketing Skill
A personal skill that greatly enhances today’s digital marketing efforts is the ability to understand data and key areas that impact end users. Data has become such an important part of the modern world and the way that we market products to customers. Without it, and without the ability to understand which data is truly valuable, companies could not succeed and could not target their audiences with content that interests them.
Of course, there’s more to marketing than data. But data is at the core of every successful marketing campaign, which is why it’s so important that marketers have the personal skill of being able to identify opportunities within that data.
Agility: A Must-Have in Digital Marketing
In my experience, the ability to think on your feet and adapt to changing circumstances is paramount in digital marketing. We live in a world where we are constantly bombarded by new information, new technology, and new ideas.
It’s impossible to keep up with everything all at once, but you have to quickly spot opportunities that can help your business grow—and then run with them.
Grit: The Driving Force of Successful Campaigns
Grit. No, I don’t mean being arrogant and heartless to others. Instead, find the internal might you need to go all-in on a project, understand its purpose, and ruthlessly execute. Set aside or counter all objections. Get it done.
Competitors want you to stick to what’s safe, push out that deadline, and get stuck. As a digital marketer, there are zero legitimate blockers to moving the needle on a campaign. So many tools, examples, and inspirations exist to let you push yourself into action. Formulate a plan, battle-test it with a colleague, and bring it to life. If it fails, improve it. If it succeeds, celebrate it, then repeat.
Proactive Learning: The Linchpin of Marketing Success
Proactive learning is the linchpin of successful digital marketing today. In my experience, staying static in this field is not an option. New tools, methodologies, and breakthroughs emerge constantly.
Marketers who choose to bury their heads in the sand, especially regarding innovations like generative AI, are on a risky path. I genuinely believe that ignoring such advancements could cost them their roles in the next decade.
To remain competitive, it’s essential for marketers to stay alert, actively listen, and be willing to experiment with the latest technologies. The future belongs to those who evolve.
Psychology: Harnessing These Principles in Marketing
Having a strong hold on psychological principles is a valuable asset in modern digital marketing. This skill helps digital marketers create content while keeping people’s emotions in mind. It makes marketers able to motivate actions from the audience to get the desired result. It’s especially handy for crafting compelling ad text and designing user-friendly experiences.
Personal Branding: A Path to Business Growth
Building a personal brand is a skill that greatly enhances digital marketing today. In the early phases of my business journey, I realized that while I possessed an enticing product, establishing a genuine rapport with customers was paramount. This epiphany led me to dedicate time to cultivating my personal brand as the founder. Through sharing my unique insights and experiences on platforms like LinkedIn, participating in interviews, and crafting blog posts, I aimed to create an authentic connection.
This approach injected life into our company, fostering trust and active engagement. For instance, a customer reached out after connecting with our story through an interview. This initial bond paved the way for increased interest in our marketing efforts and enthusiastic word-of-mouth referrals. This strategy not only built rapport but also demonstrated the potential of an authentic founder’s brand to drive significant business growth.
Presentation Skills: Essential for Video Marketing
Digital marketing has moved dramatically to short and concise videos. Presentation skills are critical in this digital world. Shorts, Reels, TikToks, and Instagram videos all work best when you can create a complete story in 60 seconds or less.
The better one carries themselves, the more poised they are on camera, and the more concise they are, the easier it is to create these fun and compelling videos. Developing this skill takes practice.
Starting a podcast years ago was a great personal development decision. The first few were not the best, but with each new recording, improvement was noticeable. Now, both audio and video are recorded for each podcast. These videos are then used to make Shorts and Reels.
The videos are placed on social media and added to blog posts where the podcast notes are posted. Even a few people watching these videos can increase the page view time dramatically, which makes the post rank higher on Google.
Adaptability: Navigating the Digital Marketing Landscape
One ability I find extremely valuable in digital marketing is adaptability. In this fast-paced industry, strategies must evolve quickly to engage modern consumers across emerging platforms and technologies.
The most effective marketers stay nimble, constantly testing new approaches with an open mindset. Rather than clinging to rigid plans, they pivot adeptly in response to data and consumer behavior.
For example, when TikTok exploded in popularity, savvy marketers raced to capitalize on the new channel. Those slow to adapt missed out on huge opportunities.
With consumer attention splintering across apps and devices, marketing tactics have shorter shelf-lives than ever before. The skill to rapidly identify and seize upon new avenues is now mandatory.
Staying flexible, creative, and responsive in our digitally-driven era lets marketers thrive.
Creativity: Breaking Through the Marketing Noise
Developing creativity is one of the most valuable skills a marketer can cultivate to stand out. With so many brands and ads competing for consumer attention across social media, search, and other digital channels, marketers need to break through the noise with innovative, outside-the-box creative approaches.
Standard tactics aren’t enough. The best digital marketers can think flexibly, make unexpected connections, and craft campaigns that are equal parts entertaining, emotional, and practical. A great imagination enhances efforts across platforms, from developing engaging social content to producing viral videos to dreaming up immersive online experiences.
Beyond ideation, creativity also helps to tailor messages and tactics to specific audiences in new ways powered by data and insights. While strong foundational marketing skills are still essential, marketers who want to thrive need to nurture their innate creativity to unlock better emotional connections.
Managing Expectations: Working with Others in Digital Marketing
I think the most important personal skill for a digital marketer is the ability to manage your own expectations.
I’ve seen so many people get overwhelmed by the sheer volume of work that comes with digital marketing and become frustrated. They feel like they’re never going to keep up and that everything will fall apart if they miss one thing.
The truth is, you have to take a step back and realize that not every single thing in your life has to be done perfectly at all times. Sometimes, you just have to do what you can and move on.
Dr. Hamdan Abdullah Hamed, Board-Certified Dermatologist and Co-Founder, Power Your Curls
Curiosity: The Heart of Effective Marketing
One personal skill that greatly enhances today’s digital marketing efforts is curiosity. Curiosity is one of the most important qualities to have in a world where so much information is available at our fingertips.
As marketers, we need to be curious about our customers and their tastes, their needs, their wants, and desires. We need to be curious about what makes them tick, what motivates them, and how they interact with the world around them. If we aren’t curious, if we don’t want to learn more about our customers and what they want in order to better serve them, then we’re not going to do our jobs effectively—and that’s not good for anyone!
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