13 Expert Tips on How to Respond to Negative Reviews


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13 Expert Tips on How to Respond to Negative Reviews

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13 Expert Tips on How to Respond to Negative Reviews

Dealing with negative reviews can be challenging, but it’s essential to respond professionally. We’ve gathered 13 expert tips from founders, CEOs, and other professionals on how to handle critical reviews, ranging from addressing concerns and being transparent to sticking to factual responses. Learn from their experiences and make the most out of every customer interaction.

  • Address Concerns and Be Transparent
  • Remain Calm and Professional
  • Offer Follow-Up Opportunities
  • Avoid Public Arguments
  • Display Empathy and Responsibility
  • Offer Compensation to Resolve
  • Use Reviews for Improvement
  • Express Gratitude and Apologies
  • Justify and Explain Issues
  • Acknowledge and Empathize
  • Learn From Customer Feedback
  • Stick to Factual Responses
  • React Promptly to Reviews

Address Concerns and Be Transparent

Take the time to address the review’s specific concerns. Be upfront about the efforts you are taking to remedy the issue and provide any relevant information or explanations that may help clarify the situation.

You may turn a negative experience into a positive one and show your commitment to providing exceptional customer service by acknowledging the reviewer’s concerns, addressing the issues expressed, and offering a solution.

Jeff RomeroJeff Romero
Founder, Octiv Digital

Remain Calm and Professional

When responding to a critical review, it’s crucial to remain calm and professional, as it shows your willingness to listen to feedback and shows that you genuinely care about the customer’s experience.

By acknowledging the reviewer’s concerns and expressing a commitment to resolving the issue, you work towards rebuilding trust with the dissatisfied customer and presenting a positive image of your brand to potential customers who may read the review. This approach fosters a customer-centric reputation and can lead to long-term business success.

Maksym HlukhovtsovMaksym Hlukhovtsov
Co-founder, BakeBreadBeCool

Offer Follow-Up Opportunities

Reviews can be everything in certain industries, so if someone leaves a negative review, sometimes it can be vital that your company issues a response. In your response, give them a chance to follow up with someone (like a manager) to talk about their experience.

It will give your company a chance to hear feedback while also soothing the customer and hopefully changing their negative attitude towards your brand.

Adam ShlomiAdam Shlomi
Founder, SoFlo Tutors

Avoid Public Arguments

Avoid engaging in public arguments. As much as you want to counter the critical review with a defense of yourself or your company, don’t engage in a back-and-forth that will draw the public into the drama. Instead, thank the reviewer for their opinion, state that you’d like to remedy the problem, and request that they message you privately.

People can’t pull their eyes away from a train wreck, and that’s not the publicity that your company needs. Even if the reviewer takes you up on continuing the conversation privately, give yourself time before responding so that you can calm your emotions and reply professionally.

Michelle RobbinsMichelle Robbins
Licensed Insurance Agent, Clearsurance.com

Display Empathy and Responsibility

Displaying empathy toward your dissatisfied customers can be of great help. Don’t evade the problem by running away from it; instead, take responsibility for what happened and apologize for it.

Even if it is not (entirely) your fault, it does not mean that they are exempt from responsibility. Tell them you are aware of the problem they are having and that you recognize the “damage” that has been inflicted because of it.

Paul SomervillePaul Somerville
Editor-in-Chief, Electric Scooter Guide

Offer Compensation to Resolve

Yes, customer complaints can be disheartening for any company; however, it’s not uncommon and how you respond can make or break the situation. While apologizing and being accountable are important parts of the process, it’s best to take it a step further and offer compensation ‌.

Whether it’s by extending your services, offering a complimentary product, or a discount on their next purchase, they’re likely to appreciate a compromise more than you think and you may even increase your chances of retaining them.

Robert LangRobert Lang
Director of Sales, Vivint.Security

Use Reviews for Improvement

Rather than viewing a critical review as an attack, look for ways to use it to your advantage. Ask the customer to explain their experience in more detail and provide feedback on how you could have done better.

You’ll be surprised that many critical reviews are often because of petty misunderstandings, lack of awareness, and the customer’s inability to use the service to its fullest. By understanding their experience, you’ll gain valuable insights into improving your product or service and better catering to the customer’s needs.

Effie Asafu-AdjayeEffie Asafu-Adjaye
Founder, Beautiful Sparks

Express Gratitude and Apologies

Responding to a negative review properly is a vital aspect of managing your online reputation and creating trust between you and your clients. Begin by thanking the reviewer for taking the time to share their views and feedback. I suggest recognizing that their experience was less than satisfying and conveying your heartfelt apologies for any trouble or irritation they may have had.

Adam GarciaAdam Garcia
CEO, The Stock Dork

Justify and Explain Issues

Sometimes, expressing regret suffices to resolve a conflict. But there might also be times when you have to clarify something with extra details.

Here’s an illustration of a thorough justification that comes after an apology:

“Everyone on our team is sorry for the misunderstanding that arose during the scheduling of your service appointment. We had a significant technical problem with our scheduling program, which resulted in the loss of important data regarding our impending appointments. As a result, we failed to arrive at your house during the appointed service window.”

Tiffany PayneTiffany Payne
Head Of Content, PharmacyOnline.co.uk

Acknowledge and Empathize

One tip for professionally responding to a critical review is to acknowledge the customer’s experience and express empathy towards their situation. This shows that you value their feedback and are committed to improving their experience in the future. It also helps to address any specific concerns they raised and offer a solution or an apology if necessary.

Michał PożogaMichał Pożoga
VP of Marketing, ConQuest Consulting

Learn From Customer Feedback

Consider every review, especially the unfavorable ones, and search for themes that help you improve your company. Customers demand to be heard. Use the information you gain from these comments and share it with the staff members who are interacting with customers and deciding. As a result, the changes will materialize. Then describe to them how your business was affected by this feedback.

Alex ConstantinouAlex Constantinou
Managing Director, The Fitness Circle

Stick to Factual Responses

Stick to the facts. That’s my golden rule. It is an effective way to address any issues raised without causing further harm to your business’s reputation. Show that you are honest, transparent, and taking feedback seriously.

It builds customer trust and may turn a negative review into a positive experience. Also, your fact-based response may show that you are actively working to improve your business.

When you focus on facts and put feelings aside, you maintain professionalism. Responding to a negative review with emotions or, even worse, personal attacks can reflect poorly on your business and turn away potential customers.

Last but not least. Making false statements or defaming the reviewer may lead to legal issues, such as slander or libel. Facts are crucial in avoiding these problems‌. The truth will prevail.

Agata SzczepanekAgata Szczepanek
Community Manager, LiveCareer

React Promptly to Reviews

The key to mitigating the negative effects a critical review can have on your business is reacting as quickly as possible. Whichever strategy you choose (explaining the issue, apologizing, or offering compensation for the damage) you must monitor the flow of reviews and act immediately.

When one takes time and writes a negative review, they probably experience strong agitation, which, if not soothed, grows fast. It is your task to stop this flow of annoyance and maintain a calm yet professional attitude. An unanswered criticism or accusation doesn’t make a positive impression on potential clients either, so don’t let it interfere with their choices.

So do not linger, because one innocent sentence can have a disastrous effect on the efforts you put into building your brand.

Martyna SzczesniakMartyna Szczesniak
Community Expert, MyPerfectResume

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