What is your approach to building a strong LinkedIn company page? Share one specific element you focus on to make your page stand out.

Question

Discover the essential strategies for creating a powerful LinkedIn company page that stands out in the professional world. This article presents valuable insights from industry experts on optimizing your page, engaging followers, and showcasing your brand effectively. Learn how to leverage key features, create compelling content, and harness the potential of your employees to build a strong LinkedIn presence for your business.

James Wilkinson · Answer

We've built our company's LinkedIn page with an eye toward making it as discoverable as possible — after all, it does you no good if your prospects can't find your profile, no matter how good your content. We carefully include high-intent keywords like 'premium supplements,' 'evidence-based nutrition,' and 'health optimization' within our company description, posts, and even hashtags. For instance, when we went from generic post titles such as "New Product Launch" to "How Our Turmeric Complex Supports Joint Health (Clinically Studied)," we tripled our click-through rate from LinkedIn to our store in 90 days.
One feature that is somewhat unique to our page is our 'Science Spotlight' series, where we dissect the peer-reviewed papers that underpin our formulations on LinkedIn's document feature. These carousel posts, filled with keywords, data visuals, and citations, do really well in search.
Treat your LinkedIn SEO like you would the SEO of your actual website; ensure that every post answers a searchable question for your ideal customer. We even repurpose blog content into LinkedIn-native formats (e.g., polls, "Which wellness goal matters most to you?", with keyword-optimized choices), which keeps our page dynamically fresh while strengthening discoverability.

Danielle Dahl · Answer

As Co-Founder of Resilient Stories, my approach to building a strong LinkedIn company page is centered around one thing: emotional resonance over performance metrics.
We aren't just here to post—we're here to connect.
The one specific element I focus on to make our page stand out is leading with raw, human storytelling. We share quotes and reflections that come straight from the heart of our community: survivors, caregivers, writers, and people navigating big, beautiful, messy lives.
This tone has helped us build slow, steady traction—even with a modest following, we've seen thousands of impressions and dozens of meaningful comments and reposts in the last year alone. One story from an immigrant contributor sparked conversation, shares, and gratitude from others who felt seen. Another post about the power of detaching from outcomes resonated so deeply that a reader reposted it with a thank-you note.
We've learned that people don't want polish—they want truth. They want to hear, "Hey, I've been there too."
We post with purpose, not pressure. And while we track impressions, our favorite metric is the message that says, "Your story gave me the courage to share mine."
Because in the end, storytelling doesn't just fill a content calendar—it builds community.

Lisa Dupras · Answer

As a career coach and LinkedIn optimization specialist, I often work with clients who want to expand their business's online presence. Building a strong LinkedIn page can complement your marketing efforts and attract potential clients as followers.
It's best to start by creating a complete profile that is well-branded with your crafted message, logo, and colors to help build social and business credibility. Once your company profile is branded and shares its mission and business value, the most important step is attracting followers in your target population.
Many LinkedIn company pages have low or no activity or followers. An optimized company page attracts followers through regular, engaging posts to help maintain your page's visibility and encourages potential client interaction. Here are a few posting tips to attract the right clients and keep your company profile top-of-mind:
* Share valuable content like industry insights and how-tos.
* Share your success stories that demonstrate your company's impact.
* Give tips that help solve your clients' common pain points.
* Add short videos to your posts to highlight behind-the-scenes activities or humanize your company's mission or message.
* Encourage followers to interact with open-ended questions around industry trends or challenges, post surveys to gather opinions, and have customers share their experiences.
* Share expert opinions, comments, or thought-provoking articles that establish you as a thought leader.
Be sure to post at least 2-3 times a week until your following is established. Communicating with potential clients through your LinkedIn page is a great way to market your company!

Richard McCartney · Answer

One of the most overlooked features on LinkedIn is your banner image at the top of the page. Many users place a pretty picture or pattern alongside their headshot. This is a big missed opportunity!
The banner image is the first thing most visitors see, so by including some "call to action" text in the image, you can make a significant difference in the number of people who will connect with you or contact you.
Examples can include offering a giveaway if they connect with you, or another incentive if they follow you.
So, take action now and start updating your banner image with a call-to-action for your visitors. You know it makes sense!

Matthew Heyes · Answer

One thing I focus on is sharing real stories from our users and not just promotional content.
At Backpacker Job Board, we highlight backpackers who've landed unique gigs through our platform, like starring in a TV commercial or working remotely on a cattle station. These kinds of posts not only perform well in the feed but also bring our mission to life in a way that static updates never could.
It gives our company page personality, builds trust with our audience, and reminds people why our platform matters. Real people, real experiences! That's what cuts through, and LinkedIn rewards this approach.

Ananya Goyal · Answer

I approach LinkedIn company pages as ecosystem hubs rather than digital brochures. The foundation lies in creating a strategic content architecture that positions your organization as an industry authority while subtly showcasing capabilities.
My singular focus is developing what I call "value-first content loops" - deliberately structured information that addresses specific audience pain points before introducing solutions. This reverses the traditional approach where companies lead with capabilities rather than establishing relevance first.
For implementation, I maintain a strict 80/20 rule: 80% educational industry insights versus 20% company news. Each post links to a relevant resource, case study, or employee expert, creating multiple pathways for deeper engagement. This methodology transformed one client's page from a 2% to 17% engagement rate within one quarter.
The differentiator lies in deliberate connection-building between posts, people, and problems. Rather than isolated content pieces, we create conversation threads that showcase organizational depth while providing genuine value to followers.

Volodymyr Lebedenko · Answer

We aim to make our content feel human, not just corporate. One specific element we focus on is transparency in our updates. We regularly share industry news, customer success stories, and real-time improvements to our infrastructure and services.
We rarely publish polished press releases. Instead, we prioritize honest, conversational posts that reflect how we think and work.
What sets our company page apart the most is that we treat it like a living tech journal and community space, rather than a static brand showcase.
We use it to highlight our internal milestones, engage directly with prospective clients, and break down technical updates to help our audience see the "why" behind what we do.

Shiksha Raturi · Answer

At Siznam & Co. LLC, our approach to building a strong LinkedIn company page starts with defining a crystal-clear brand identity and translating that consistently across every element of the page. One standout element we focus on is crafting a high-impact headline and banner combination that instantly communicates our value proposition—"Creating digital experiences that captivate and inspire." This alignment of visual and messaging cues sets the tone for everything that follows.
We treat our LinkedIn page as a living brand asset. Beyond showcasing services, we use it to build trust and spark engagement through high-quality content—case studies, infographics, team highlights, and thought leadership posts tailored to our audience's challenges. We also leverage LinkedIn's native tools, like articles and polls, to foster dialogue and gather insights directly from our followers.
But what truly makes the page stand out is our focus on authenticity and consistency. We share stories that reflect our mission and values while actively engaging with industry content and connections. Much like our internal skills-based development approach improved performance and retention, our LinkedIn strategy ensures our brand remains agile, relevant, and future-ready in a dynamic digital landscape.

Yuliia Shohan · Answer

If you ask me about one key element to focus on when building a strong LinkedIn company page, it will definitely be: use the support of your employees! LinkedIn is a very smart platform that promotes posts that gain likes, comments, shares - any type of engagement. If you still do not have an audience or it is passive, ask your employees to be your promoters. There is a special button "Notify employees" when you publish a post. Also, engage employees in content creation and distribution to raise their interest. Some companies build special Ambassador programs for this purpose.

John Gluch · Answer

One aspect we've prioritized on our LinkedIn page is providing clear, straightforward company information. While it may seem like a minor detail, stating facts such as our team size, headquarters location in Scottsdale, and our areas of specialty (real estate, residential real estate, and real estate agents) sends an immediate signal to visitors that we are professional, established, and transparent.
When I founded this company, my goal was for people to feel confident they were dealing with a capable and committed team. Clearly listing what we do and who we serve helps potential clients, new hires, and even industry peers quickly understand our scope. It's not about flashy marketing; it's about being accessible and upfront. The reality is that most people won't take the time to dig deep, so your first impression needs to convey what you stand for.
We keep our profile updated and honest because that's how we run our business. The clearer you are about your identity and value, the easier it is for the right people to find and trust you. This approach has been key to our growth.

10 Tips for Building a Strong LinkedIn Company Page

Table of Contents

10 Tips for Building a Strong LinkedIn Company Page

Optimize LinkedIn Page for Discoverability

Connect Through Authentic Human Storytelling

Engage Followers with Valuable Content

Leverage Banner Image for Call-to-Action

Showcase Real User Stories and Experiences

Create Value-First Content Loops

Treat Page as Living Tech Journal

Align Visual and Messaging Cues

Utilize Employee Support for Engagement

Provide Clear, Straightforward Company Information

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