What Customer Experience KPIs Are Important in CX Analytics?


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What Customer Experience KPIs Are Important in CX Analytics?

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What Customer Experience KPIs Are Important in CX Analytics?

From average time on site to customer satisfaction, here are seven answers to the question, “What are the most important KPIs in customer experience analytics?”

  • Average Time on Site
  • Net Promoter Score (NPS)
  • First Response Rate
  • Customer Referral Rate
  • Customer Lifetime Value (CLV)
  • Bounce Rate
  • Measure Overall Customer Satisfaction

Average Time on Site

One KPI that is super important in customer experience analytics is the average time spent on website pages. This metric can tell you a lot about how your website is performing and what you can do to improve it.

For example, if you notice visitors are spending less time on certain pages, you can look into why that is and try to improve the experience. You can also use this metric as a benchmark when you’re changing to see if you’re making progress.

Matthew RamirezMatthew Ramirez
CEO, Paraphrase Tool

Net Promoter Score (NPS)

One top KPI in customer experience analytics is Net Promoter Score. This metric measures customer loyalty and the likelihood of recommending the company to a friend. With simple and quick questions, you can get valuable data to understand your customers’ experience and whether they are satisfied. Moreover, it can be helpful in predicting business growth and competitive strength.

Natalia BrzezinskaNatalia Brzezinska
Marketing and Outreach Manager, PhotoAiD

First Response Rate

Measuring the first response rate provides insight into just how quickly an organization interacts with a customer’s first query to ensure the highest quality of service.

A first response rate that is regularly high helps to keep customers satisfied while also leading potential new customers to believe they won’t have to go through any long waits when it comes time to get answers from your organization. Being able to swiftly answer the first inquiry from a customer is essential in providing an excellent customer experience and enhancing brand loyalty.

Kate Wojewoda-CelinskaKate Wojewoda-Celinska
Marketing Manager, Spacelift

Customer Referral Rate

Tracking this KPI is one of the best ways to check if you meet customer expectations and keep them satisfied. The referral rate shows how many customers refer you to their friends or colleagues. It is a super important experience metric.

For a company, the number of referrals made means more than a single declaration that a customer would recommend a product or service. Referrals clearly convey that customers view what you offer as high-quality and worth investing in.

Recommendations make a powerful indicator of satisfaction level. If your customers have positive firsthand experiences with what you offer, they are likely to spread the good word about your company further.

Agata SzczepanekAgata Szczepanek
Community Manager, LiveCareer

Customer Lifetime Value (CLV)

Be sure to look at customer lifetime value (CLV) when determining your KPIs. While customer acquisition is important, retention should not be overlooked. Your CLV is a determining factor in your customer experience analytics (CX Analytics). If your CLV is low, you’ll want to first figure out “why?” and then improve this KPI and your customers’ overall experience with your company.

Harry DiFrancescoHarry DiFrancesco
CEO, Carda Health

Bounce Rate

One of the most important KPIs in customer experience analytics is the bounce rate. The bounce rate is the percentage of visitors who leave a website after viewing only one page.

By measuring the bounce rate, businesses can get an understanding of how engaging their content is, and whether visitors are finding what they are looking for. Low bounce rates indicate visitors are finding the content useful and engaging, and are more likely to stay on the website, convert, and become customers.

Conversely, high bounce rates indicate visitors are not finding the content useful, and are more likely to leave the website without engaging further.

Jaya IyerJaya Iyer
Marketing Assistant, Teranga Digital Marketing

Overall Customer Satisfaction

The overall satisfaction rating can be used in businesses of all sizes and industries. It is important because it gives you insight into how the customer experience is throughout the entire journey, from start to finish.

It allows you to understand how different touchpoints or transitions might be negatively impacting the overall customer experience. You can then drill down on potential or actual issues to make improvements to the customer journey.

Will BakerWill Baker
Founder, Skirtings R Us

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