How do I market my staffing agency? 10 Answers


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Staffing Agency Marketing Strategies

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How do I market my staffing agency?

What is a good marketing strategy for a staffing agency? From starting a podcast to using email promotions, here are 10 answers for staffing agency marketing strategies:

  • Start a Podcast to Target Your Audience
  • Conduct Regular Surveys of Employees Hired Through the Agency
  • Employ Social Media Marketing
  • Use Industry Directories to Increase Visibility
  • Leverage Referrals
  • Highlight Your Business’s Mission and Values in Job Descriptions.
  • Work on Your Google My Business Page
  • Target Recent Grads Through Social Media
  • Embark on Word-of-Mouth Marketing
  • Use Email Promotion to Create Top-of-Mind Awareness

Start a Podcast to Target Your Audience

Podcasts may not always be the go-to marketing tool for many professionals because of the common assumption that they’re a lot of work. Once you get over this initial hesitation, you’ll realize just how incredible they are when adding value to the lives of your audience. At the end of the day, your users don’t want to be bombarded by another advertisement — they want something that informs them and adds value. Through podcasts, you can build a target group of individuals that will truly be interested in what you have to say and you can create content on just about anything from upcoming staffing trends to tips that help organizations better their recruitment efforts.

Harry Morton, Lower Street

Conduct Regular Surveys of Employees Hired Through the Agency

Data-driven brand-building through in-house survey-based studies on recruitment is definitely a marketing strategy that a staffing agency can use to grow their business.

By conducting regular surveys of both current and former employees hired through the agency, it can gain valuable insights into the factors that influence employee satisfaction and retention. This information can then be used to create targeted marketing campaigns that emphasize the unique benefits of working with the agency.

In addition, the data gathered from these surveys can also be used to improve the agency’s recruitment process, making it even more effective at attracting and retaining top talent. By investing in survey-based studies about the agency’s hiring record, staffing agencies can position themselves for long-term growth and success.

Natalia Brzezinska, PhotoAiD

Employ Social Media Marketing

Using social media to market your staffing agency and engage with potential clients and candidates is one of staffing companies’ most acceptable marketing tactics.

In addition, social media platforms are a bonus since they make it simple for users to communicate with their contacts. At my company, we run ads on our social media channels and do A/B testing for our ads. We get most of our traffic from Twitter.

Madhurima Halder, Recruit CRM

Madhurima Halder - Pullquote

Use Industry Directories to Increase Visibility

To increase visibility and usefulness in local results, you should consider using industry directories. It is a great strategy to increase popularity and credibility in local searches.

You just have to make sure the proper N.A.P. is listed for every one of your staffing sites in all the key directories.

This offers not just a backlink at every directory to raise the domain authority of your website, but also another area for potential customers to find your company and some clarification regarding each branch location. This will allow your business to grow by crafting a network of mentions through backlinks and making it easier for people to find you.

Kurt Uhlir, kurtuhlir

Kurt Uhlir - Pullquote

Leverage Referrals

One marketing strategy for a staffing agency to grow their business is to leverage referrals. This can be done in a few different ways, but the goal is always to get your clients to refer you to other companies that need staffing services. One way to do this is by offering your clients bonuses for referring other companies. Another way is by asking for referrals at the end of every project, and then following up with those leads. The most effective way of leveraging referrals, however, is by providing quality service and then asking for feedback from your clients. If they’re happy with your work, they’ll be more likely to recommend you when someone else calls them up looking for help with hiring talent.

Arkadiusz Terpilowski, Primetric

Highlight Your Business’s Mission and Values in Job Descriptions

When you’re wanting to grow your business and attract top talent, a great marketing strategy for your staffing agency is to highlight your business’s mission and values in your job descriptions so that you can attract the talent you want to grow your company successfully.

For example, in your job description focus on the DEI programs at your job, the benefits, employee perks, the PTO, the healthy work culture, and the flexible hours.

Top talent wants to work for a business that offers them financial security, aligns with their values, and supports their well-being. So have your staffing agency lead with this and you’ll grow your business quickly and successfully.

Susan Shaffer, Pneuma Nitric Oxide

Work on Your Google My Business Page

Creating and maintaining a Google My Business profile is one of the best marketing strategies for a staffing company to increase its web presence. For staffing firms, Google has a specific platform where you may register your firm and enter several locations. When a user wants to find someplace by writing “near me”, which has become more frequent than ever, GMB profiles have an impact on the results displayed on Google Maps and local searches. If you haven’t started with local SEO yet, this is the best spot to do it. It will increase your reach as well as your visibility and help you grow your staffing agency.

Alexander Reid, TriviaWhizz

Target Recent Grads Through Social Media

One marketing strategy a staffing agency can use is targeting recent graduates on social media platforms like Facebook and LinkedIn. Recent graduates are actively looking for jobs and are utilizing an array of methods to find them. Running targeted ads on LinkedIn could prove to garner great results with recent graduates. Another useful method would be implementing Facebook advertising within an area. If a specific college has had great candidates, running ads within a specific geo-targeted area around the school can help get even more granular with the ads delivered.

Charles Tichenor IV, Disrupter School

Embark on Word-of-Mouth Marketing

Word-of-mouth marketing is one of the best marketing strategies for a staffing agency to grow its business. It’s a top-notch way to build new candidates and clients. Your hiring managers are liable for reaching out to brand-new potential candidates who might be a great fit for a role. Correspondingly, your account managers or sales teammates spend time cold calling or emailing potential clients. If you have sufficient room in the budget, you might encourage other team members to refer clients and candidates by providing a moderate referral bonus. You might also induce clients and candidates to spread the word by offering a bonus or discount on future services.

Billy Parker, Gift Delivery

Use Email Promotion to Create Top-of-Mind Awareness

This is one of the most effective staffing agency marketing techniques for creating top-of-mind awareness. Your email will be more likely to come to the minds of current or potential clients and applicants when they are looking for a job or have a vacancy on their team. Create two newsletters: one for clients and one for candidates in mind. By repurposing pertinent blog posts and promoting exclusive subscription content, you may increase signups.

Hamza Usmani, BuyWeGovyOnline

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