How do I increase sales on Google Shopping?


3 min read

How To Sell on Google Shopping

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What Is One Tip To Sell More Products From Google Shopping?

To help you sell more products on Google Shopping, we asked marketing professionals and business leaders this question for their best ideas. From making the title simple and keyword-efficient to creating a separate page for each product, there are several tips you may follow to make your products more visible on Google Shopping and bring in more sales.

Here are seven Google Shopping tips to sell more products:

  • Make The Title Simple and Keyword-Efficient
  • Add Some Special Offers
  • Use High-Quality Images
  • Attract Attention With Your Sale Price
  • Optimize Product Title and Description
  • Highlight The Best Features of The Product
  • Create a Separate Page for Each Product

Make The Title Simple and Keyword-Efficient

Know the difference between an efficient key-word focused title and product description. Don’t put the long and unnecessary text that eats up your 100-character limit and your purchased clicks because shoppers want to see the end of the title. The […] is deadly in pay-per-click. Make the title simple and put the product description where it belongs.

Chris Vaughn, Emjay

Add Some Special Offers

One way to distinguish your products from others and increase your sales is by adding some offers. The offers are visible with text on the bottom of the product listing. They optimize your Google shopping listing to ensure more click-throughs by enticed users.

Your offers can be minimal discounts, free shipping, or giveaways. Mention that the offers will not last long to persuade users to purchase as soon as possible. These offers can help you sell more products as they tempt buyers to return to more of your products.

Samantha Odo, Precondo

Use High-Quality Images

Although your product description, price, and branding all play into the sales you get through Google Shopping, an important factor that brings in more clicks is your image selection. Using high-quality images will help your product get noticed amidst a sea of competitors.

Make sure you have multiple angles, open-product shots, shots against a white background, and clear images. You can even add an image of your product in use so your customers get a very clear idea of what they should expect.

Igal Rubinshtein, Home Essentials Direct

Attract Attention With Your Sale Price

By now, you probably had your product tile and image optimized, and you took care of keywords and geo-localization. So now it’s time for something that catches the consumer’s eye. Sale price! Attract attention to your products by showcasing sales. Submit the original price, or if you already have your products live on Google Shopping, lower it down. As a result, both prices will show – current, lower prices alongside the old higher price.

Moreover, your product will be marked with a badge highlighting your sale. When your products show with sales price annotations, they stand out from the crowd, and potential customers can spot them more easily. More than that, when people see a discount, they are more likely to clock on the link and visit your site looking for other bargains.

Nina Paczka, MyPerfectResume

Optimize Product Title and Description

Try optimizing your product titles and descriptions to include relevant keywords that shoppers might use when searching for products like yours. This will help drive more relevant traffic to your site and increase the likelihood that these shoppers will make a purchase. Stay updated on Google Shopping rules and guidelines to make sure you’re keeping your product listings as accurate and relevant as possible.

Fiona Lee, Notta

Highlight The Best Features of The Product

I doubt that many merchants include these bullet points because they involve a significant amount of work, even without the possibility to automate the numbers via data feed solutions. Use a supplement feed for each product to curate the data and stay one step ahead of your competition. Consider your product’s highlights to be the most important characteristics, in my opinion. One-liners that answer or complete the search purpose of the user.

Max Whiteside, Breaking Muscle

Create a Separate Page for Each Product

Creating a separate page for each product so that site visitors can read full information about it is not only recommended but also required. Consider the difference between a well-designed and thorough website with many photographs, extra variants, and a detailed product description, vs a single photo with a PayPal “Buy Now” button underneath it. It’s a significant distinction.

Your site will suddenly have the opportunity for your consumers to submit reviews on every single product your business has to offer by just installing the Comments app to your product page once. Customer reviews not only provide information to future consumers considering the same items, but they also provide a platform for you to reply, demonstrating that you respect customer input and developing confidence with the otherwise skeptical.

Michael Garrico, Total Shape

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