How Can You Balance SEO With Other Business Tasks?
Balancing Search Engine Optimization with the myriad responsibilities of running a business can be daunting. We’ve gathered insights from CEOs and marketing experts, exploring strategies from prioritizing high-impact SEO tasks to focusing on quality SEO efforts. Discover the top five methods these professionals employ to seamlessly integrate SEO with their business operations.
- Prioritize High-Impact SEO Tasks
- Delegate SEO to Focus on Operations
- Align SEO with Business Objectives
- Schedule Dedicated SEO Time
- Focus on Quality SEO Efforts
Prioritize High-Impact SEO Tasks
Juggling SEO efforts alongside the daily demands of running a business is a challenge many entrepreneurs face. But it’s a challenge I embrace. I apply the same SEO principles and strategies I recommend to my clients to my own business.
I prioritize and plan. I identify the high-impact SEO tasks that align with my overall business goals, whether it’s optimizing key landing pages, building backlinks, or creating content around high-volume keywords. Then, I create a realistic timeline, breaking down my SEO strategy into manageable chunks with achievable deadlines. This prevents me from feeling overwhelmed and ensures steady progress.
I also leverage my expertise. I use the same proven SEO tools and methodologies that have worked wonders for my clients. If I have the resources, I delegate certain tasks to my team, freeing up my time to focus on strategic initiatives and big-picture decisions.
But the most important thing is integrating SEO into my existing workflows. Whenever possible, I weave SEO into my content creation and marketing processes. This ensures that SEO isn’t an afterthought but an integral part of everything I do.
Michael Lazar
CEO, Content Author
Delegate SEO to Focus on Operations
SEO is a marketing strategy, but not your whole marketing initiative, or at least it shouldn’t be. This question should be answered differently depending on your role within the organization. As a business owner, you should be spending very little, if any, time on SEO. Your job is to run the operation of your business and leave the marketing to either your internal team or an outside partner. If you are the marketing team for a business, then SEO should be a large part of your strategy, especially if you are in a B2B business with large lead values. Most of the time, small businesses ignore SEO entirely, and those businesses are the ones that miss out the most. Larger businesses can get away with weaker SEO strategies because they have a name they can lean on for referrals and lead generation. Regardless, if you cannot justify your own time or internal resources to develop a lead generation strategy with SEO, then you should have a partner who can do it for you. Time, energy, and resources should be spent on areas that generate revenue, and if SEO is doing that, then it’s not juggling; it’s prioritization.
Austin Stouffer
Founder & Lead Consultant, Loading Leads Marketing
Align SEO with Business Objectives
Balancing SEO with other business activities involves meticulous planning and prioritization. We use a project management tool to map out our SEO tasks alongside other marketing activities, ensuring everything aligns with our business objectives. This helps us stay on track and allocate resources efficiently.
A practical example was during our annual client review period. While preparing in-depth performance reports, we didn’t let our SEO efforts slip. We scheduled regular check-ins and quick optimization sprints to keep our website’s SEO health in check. This dual focus enabled us to maintain strong search rankings without sacrificing the quality of our client services. Effective time management and strategic planning are key to juggling SEO with other business responsibilities.
Sahil Kakkar
CEO & Founder, RankWatch
Schedule Dedicated SEO Time
Set Specific Time. To balance SEO with other business tasks, it’s important to manage your time well. Schedule specific times for SEO work and stick to them, just like you would with important meetings. For instance, set aside a few hours each week for tasks like researching keywords or building links.
By focusing on similar tasks together, you can work more efficiently. This way, you make sure that SEO doesn’t get neglected while handling other daily business duties. This helps maintain a steady effort towards improving your online visibility.
Cale Loken
CEO, 301Consulting
Focus on Quality SEO Efforts
By focusing on quality over quantity, we can see much more SEO progress without spending so much time on our efforts that we ignore other marketing strategies. If you only have time to write one blog post a week, spend extra time researching topics and writing something original that doesn’t simply regurgitate content readily available on the internet. If you only have a bit of time to dedicate to building backlinks, focus on the highly authoritative and highly relevant domains rather than trying the ‘spray and pray’ approach, sending mountains of low-quality cold emails that go unanswered. Every high-quality minute you spend on SEO is worth 100 spent on low-quality efforts. Learn how the SEO pros work and emulate those approaches. When you do things well, each task will take you longer but give you far more bang for your buck.
Elisa Montanari
Head of Organic Growth, Wrike
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