What are the best content marketing platforms?


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What are the best content marketing platforms?

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What are the best content marketing platforms?

From CoSchedule to ContentCal, here are 11 answers to the question, “What are the best content marketing platforms for 2023?”

  • CoSchedule
  • Zoho Marketing Hub
  • Hunter.io
  • TikTok
  • Semrush
  • Canva
  • HubSpot
  • Hootsuite
  • Buffer
  • YouTube
  • ContentCal


I really like CoSchedule, because it integrates with a variety of other marketing and productivity tools, including social media management platforms, email marketing tools, and project management software, making it easier to manage all aspects of your content marketing efforts in one place.

It also provides analytics and reporting features to help businesses track the performance of their content marketing campaigns and identify areas for improvement, and has a user-friendly interface.

Natalia Brzezinska, Marketing & Outreach Manager, UK Passport Photo

Zoho Marketing Hub

If you focus your content marketing on improving lead conversion and gaining more customers to increase sales, then the Zoho Marketing Hub is the ideal platform for you. The platform can handle many marketing activities on various channels.

They can automate all the marketing responsibilities and track which activity generates the lead. They have tools like Web Assistant, Journey, and Planner that work around customizing and improving the automation and generation of more leads, along with nurturing them until conversion.

Andrew Griffith, Owner, Garden Furniture.


If you don’t promote your content effectively, you won’t be able to maximize its reach and impact. That’s why it’s important to use a content marketing platform for outreach and engagement. Hunter.io is one of the most reliable content marketing platforms for 2023. You can use it to find email addresses of relevant individuals, create outreach campaigns, and measure the performance of your campaigns.

Burak Özdemir, Founder, Online Alarm Kur


Right now, TikTok is king. You can even see how effective TikTok’s secret sauce is by how other tech companies have responded. Both YouTube and Microsoft, America’s biggest tech giants, had to design their own versions of TikTok, in Shorts and Reels respectively.

These companies are hoping to capture the magic that TikTok has created, especially as American legislators discuss a blanket ban on the Chinese app. That being said, TikTok is still the most effective way to run your content marketing, as it just offers so many more eyeballs than other platforms.

Bryan Jones, CEO, Truckbase


This app, created as a search engine marketing tool, has so much potential for social media management. It has dozens of features that could help you combine creativity with results.

First off, Semrush provides you with free topic research options where you can experiment with content ideas. Then, you can create a marketing calendar with your team, with different strategies and campaigning tasks. Having an SEO content template and writing assistant is a given on this platform. What you could do differently is track your competitors’ articles and daily social engagement.

Finally, a content audit can help you look for areas of improvement and success. Real-time metrics through the Google Analytics system help‌. I feel it has great potential for the coming business year.

Shawn Mahaffey, Founder, Wing It


People are much more likely to click on your material when the pictures are appealing. Canva is an easy-to-use graphic design platform that allows both novice and seasoned designers to produce social media posts, blog photos, infographics, and other eye-catching visual content for their target audience.

The program also enables you to produce your own content marketing graphic assets with the aid of its sizable collection of editable templates and tools for building your design. Canva makes it simple, quick, and enjoyable to create visual material because of its user-friendly interface, cloud-based storage, and interaction with various content types.

Seth Larson, Owner & CEO, 1st Key Homebuyers


Choosing the right place to build your audience is difficult, but critical. Doing it right means choosing the best content marketing platform for your business. That means making some tough decisions, such as the amount of control you need and whether you already have audiences built elsewhere.

HubSpot is a great marketing tool that helps marketers create quality content, and the Sales Hub allows them to choose their target customers and manage their contact lists professionally.

The Marketing Hub provides tools that allow marketers to blog, follow SEO, use social media, send emails, create landing pages, use marketing automation, and analyze web analytics. Its software can either be integrated into an existing website or used to create an entirely new website. The Sales Platform, on the other hand, provides various options to connect with prospective customers, including making calls, sending emails, scheduling meetings, and creating to-do lists.

Janie Doyle, Marketing Director, SC Vehicle Hire


Free Inbound Marketing Software

HubSpot’s free marketing tools are built on a robust free CRM — so you can easily create delightful campaigns in one place. Provide website visitors with a seamless end-to-end experience, and turn more of them into paying customers. Get started free.


Hootsuite is a social media marketing tool that allows you to manage content for multiple social media platforms in one dashboard. Social media is one of the most powerful tools you can use to generate high-quality organic leads for your business.

Therefore, it is essential to have a stress-free tool that allows you to unlock the full potential of social media using half the time. Hootsuite can schedule posts, integrate social media marketing and management across multiple platforms, track user engagement, and so much more. The tool has also added support for TikTok. We have had a lot of success in generating leads with TikTok, and it’s nice that you can also manage content there with Hootsuite.

Jennie Miller, Co-Founder, Midss


Buffer helps you to create content that is tailored to specific audiences and optimized for search engines. You can easily create blog posts, videos, infographics, and other types of content that attract, engage, and convert your target audience.

Buffer also provides a range of tools to help you manage and optimize your content campaigns. You can use the Content Calendar to plan and schedule your content, and the Content Editor to create and edit your content in one place.

The Campaign Dashboard allows you to track the performance of your campaigns over time, so you can make sure your content is performing well. Buffer also helps you to collaborate with other members of your team, so you can ensure that everyone agrees with your content strategy. You can assign tasks to team members, comment on content, and collaborate on drafts, all from within the Buffer platform.

Jaya Iyer, Marketing Assistant, Teranga Digital Marketing


In an attention economy, you want your content to be shared where most of the eyes are looking. In 2023, it still happens to be YouTube. YouTube rewards long-tail and short-tail content of all sorts and motivates content creators with the ability to monetize. Not that other content marketing platforms don’t do the same, but YouTube currently has a stronghold on the market.

Nick Varga, Chief Riding Officer, ERide Journal


ContentCal has been my favorite content marketing platform since it launched in 2018. I believe ContentCal will continue to top the list of best content marketing platforms into 2023 and beyond. It is an extremely powerful and easy-to-use platform that allows users to do virtually anything related to content marketing, from planning, scheduling, producing, and analyzing their results.

ContentCal also has some of the most helpful teams on hand for customer support, who are always willing to help with any issues. It is also great value for money and comes packed with features, one of which is its AI-generated Content Ideas section, which helps you create more informed content plans.

Content marketers will definitely benefit from having ContentCal in their arsenal for the foreseeable future!

Mark McShane, Director, Manchester First Aid Course

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