What is one B2B blogging tip you’d share with a first-time writer?
To help you with B2B blogging, we asked writers and business leaders this question for their insights. From beginning with the end in mind to developing a writing routine, there are several tips for writing a B2B blog post.
Here are eleven B2B blogging tips for beginners:
- Begin With the End in Mind
- Stick With What You Know
- Optimize Your Content for SEO
- Incorporate Thought-Leaders
- Pique Interest With Listicles
- Consider Your Audience
- Use a Professional Tone
- Blog Consistently
- Write for the Internet
- Be Competitive
- Develop a Writing Routine
Begin With the End in Mind
Understanding where you are going with a piece of writing is one of the most important aspects to your success, proper communication, and ensuring the value of your work’s content.
One of the best ways to do this is to start from the end. Figure out and decide how you want to conclude the piece of writing, and work backward in creating your outline. Once you have done this, you will be able to better produce high-quality content.
Kashish Gupta, Hightouch
Stick With What You Know
Starting out, stick with what you know. You have the knowledge, you have a business, you have experience and a track record. All of that can be a resource for your B2B blog. Think of yourself as providing answers to questions others are looking for you to ask you. By writing about what you know, those looking for your services will be better able to find and connect with it and you.
Eric Blumenthal, The Print Authority
Optimize Your Content for SEO
Your blog is only effective if it’s read. Every writer regardless of skill level should know the basics of SEO so as to make their content discoverable. Start simple: implement your main keyword in the right places, which includes the title, meta information, first and last paragraphs, and even in the alt text of your featured image. Then, be sure to include your secondary keywords in the sub-headers and also within the body of the text. Once you have these basics mastered, you can then begin to look at even more complex SEO strategies.
Greg Gillman, MuteSix
When blogging for a B2B company, make sure your writing always includes a thought leader from your industry. Bringing in a few quotes from research helps to solidify your piece. In your outline, create your ideas and copy them around the research. Your writing will come off more professional and knowledge-based in your industry.
Olivia Young, Conscious Items
Pique Interest With Listicles
For a first-time B2B writer, listicles are straightforward and simple enough for those who are just starting out.
There’s a reason why listicles are one of the best-performing blog formats out there, and it’s because they’re easy to digest, they’re organized, and people can effortlessly scan them to find the information they’re looking for.
Listicles aren’t demanding of your attention, and require little effort to read. They’re also a great way to pique someone’s interest and help readers gain value from your writing.
The key to B2B blogging is keeping it short and sweet, and with listicles, you’ll be able to stand out from the crowd while generating useful content!
Jessica Ayre, Text Request
Consider Your Audience
First-time B2B writers should carefully consider their audience. Think about what your ideal reader already knows and what information they’re looking for on your blog. Is your audience looking to make a decision between several products, or do they just want to gather information on solving a problem? Then, use their needs and potential questions to create an outline for your article.
Jenn Fulmer, TechnologyAdvice
Use a Professional Tone
B2B blogging is often much more professional in tone than B2C and the readers often expect technical content that speaks to their goals and/or issues. While you can certainly be a bit casual, my advice to first-time writers striving for an awesome blog is to be clear, professional, and to the point when it comes to how the topic fits both your product/solution as well as your target audience.
Sylvia Kang, Mira
Don’t wait too long between blog posts because this could allow your business to come off as not organized or knowledgeable. Continuous blogging will show that you have a wealth of information to share; plus it will enhance your chances of SEO success. If you need to plan ahead and come up with a bunch of blog topics before you execute them, this can help you to maintain an ongoing output of blog posts.
Brandon Amoroso, electrIQ marketing
Write for the Internet
The digital age has bred super skimmers — readers looking for information quickly and efficiently. And, if they can’t find the answer? There are millions of other web pages at their fingertips. To keep your reader’s attention, use web writing best practices. There are plenty of guides out there, but the basics include keeping sentences and paragraphs short, using bulleted lists where applicable, and employing headers to group like subjects. All of these tactics can make your content skimmable and easily digestible.
Desiree Cunningham, Markitors
You’re probably not the only one who’s written about your chosen topic. Don’t be afraid to conduct research about your competition. It is your responsibility to provide material that is both relevant and useful to your target audience. I strongly advise you to research your competitors and improve your product to make it more effective and appealing to readers.
Lauren Cook-McKay, Divorce Answers
Develop a Writing Routine
One of the ways to promote your company blog is by creating content on your own. The key is to develop a routine and regularly publish new content on your website, blog, and social media platforms.
Many entrepreneurs have the top-notch knowledge to do it without external support but fail because their efforts are too sporadic. My advice is to start by creating one article every week. With time, you’ll see that this simple step will help you improve your writing skills and save money that you would otherwise spend on hiring an external agency or a freelancer.
Peter Bryla, Zety